Does Honda own Scion?
No. Scion is a former Toyota brand, and Honda has no ownership stake in Scion.
Scion was launched by Toyota Motor Corporation in North America in 2003 as a standalone brand aimed at younger buyers. The brand was retired in 2016, with most models rebadged as Toyotas and some, like the Scion FR-S, renamed to Toyota 86. Honda, by contrast, operates its own brands—Honda and Acura—and has never owned or operated Scion.
Ownership history and status
The following points outline who controlled Scion and what happened to the brand over time.
- Scion was established by Toyota Motor Corporation (via Toyota Motor North America) as a distinct North American brand, not affiliated with Honda.
- In 2016, Toyota announced the retirement of the Scion brand; remaining Scion models were shifted to Toyota showrooms, and several models were rebranded (for example, the Scion FR-S became the Toyota 86).
- Today, Scion remains inactive as a brand, and Honda remains an independent automaker with no ownership stake or control over Scion.
In summary, Scion has been a defunct Toyota brand since 2016, with no current ownership relationship to Honda.
What this means for consumers
For shoppers and enthusiasts, the absence of Scion as a standalone brand means there are no new Scion vehicles in dealerships. Existing Scion vehicles in the used market trace their lineage to Toyota branding, and buyers interested in former Scion models typically pursue pre-owned units rebadged as Toyotas or look for existing Scion inventory from the brand’s active years. Honda, meanwhile, continues to market its own lineup under the Honda and Acura brands, with no Scion connection.
Key takeaways
Readers should understand that Scion was never owned by Honda, that the brand was retired by Toyota in 2016, and that current Scion-branded vehicles are no longer produced. Toyota now handles the former Scion models under its Toyota umbrella, while Honda remains a separate automaker with no tie to Scion.
Summary
Does Honda own Scion? No. Scion was a Toyota-led brand created for North American markets, retired in 2016, and subsequently absorbed into Toyota’s lineup. Honda has never owned Scion and continues to operate independently with its own Honda and Acura brands.
