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Does the Ford Bronco Sport hold its value?


The Ford Bronco Sport has quickly become a popular choice among SUV enthusiasts since its release. Known for its rugged design, off-road capabilities, and practicality, many potential buyers and current owners wonder: does the Ford Bronco Sport hold its value over time? In this article, we’ll explore the factors that influence the Bronco Sport’s resale value and provide insights into its long-term worth.


What Determines a Vehicle's Resale Value?


Before diving into the specifics of the Ford Bronco Sport, it’s important to understand the key factors that affect a vehicle’s ability to retain its value. These include:



  • Brand Reputation: Vehicles from brands with a strong reputation for reliability and quality tend to hold their value better.

  • Demand: High demand for a specific model often leads to better resale value.

  • Condition: A well-maintained vehicle with minimal wear and tear will fetch a higher price.

  • Mileage: Lower mileage vehicles are generally more desirable in the used car market.

  • Features: Modern technology, safety features, and off-road capabilities can enhance a vehicle’s appeal.


How Does the Ford Bronco Sport Perform in Terms of Resale Value?


The Ford Bronco Sport has shown promising signs of holding its value well, thanks to several factors:



  • High Demand: The Bronco Sport is part of the revived Bronco lineup, which has generated significant excitement among buyers. Its popularity as a compact SUV with off-road capabilities keeps demand strong.

  • Rugged Design and Versatility: The Bronco Sport appeals to a wide range of buyers, from outdoor enthusiasts to urban drivers, due to its rugged design and practical features.

  • Ford’s Reputation: Ford is a well-established brand with a history of producing reliable vehicles, which positively impacts the Bronco Sport’s resale value.

  • Off-Road Capabilities: With features like G.O.A.T. (Goes Over Any Terrain) modes and advanced 4x4 systems, the Bronco Sport stands out in its class, making it a desirable option in the used car market.


Tips for Maintaining the Value of Your Ford Bronco Sport


If you own a Ford Bronco Sport and want to ensure it retains its value, here are some tips to follow:



  • Regular Maintenance: Stick to the manufacturer’s recommended maintenance schedule to keep your vehicle in top condition.

  • Keep It Clean: Regularly wash and wax your Bronco Sport to protect its exterior from wear and tear.

  • Address Repairs Promptly: Fix any mechanical issues as soon as they arise to prevent further damage.

  • Limit Mileage: Try to keep your annual mileage below average to make your vehicle more appealing to future buyers.

  • Document Service History: Maintain detailed records of all maintenance and repairs to provide proof of care to potential buyers.


Conclusion


The Ford Bronco Sport is a strong contender in the compact SUV market, and its combination of rugged design, off-road capabilities, and brand reputation contribute to its ability to hold value over time. While no vehicle is immune to depreciation, the Bronco Sport’s popularity and features make it a solid investment for those looking for a versatile and reliable SUV. By following proper maintenance practices, owners can further enhance its resale value and enjoy years of dependable performance.


Frequently Asked Questions

Is Ford Bronco Sport expensive to maintain?


Maintenance: Expect to spend about $500 to $800 per year on routine maintenance, like oil changes, tire rotations, and brake inspections. The Bronco Sport is still relatively new, so long-term reliability data is limited, but early reviews suggest it holds up well.



How many miles will a Bronco sport last?


Real-World Longevity
Owners who take care of their vehicles often see them last well beyond the 150,000-mile mark, making the Bronco Sport a solid investment for those seeking long-term reliability.



Why are Ford Bronco sports being recalled?


Ford is recalling nearly 273,000 vehicles for a possible 12-volt battery defect that, when present, can cause the vehicle to lose drive power. The recall specifically covers Ford Bronco Sports from model years 2021-2023, and Ford Maverick pickups from model year 2022 and 2023.



How many miles will a Bronco Sport last?


Real-World Longevity
Owners who take care of their vehicles often see them last well beyond the 150,000-mile mark, making the Bronco Sport a solid investment for those seeking long-term reliability.



How well is the Ford Bronco Sport selling?


In the United States, Ford Bronco Sport deliveries totaled 28,189 units in Q2 2024, a decrease of about 15 percent compared to 33,272 units sold in Q2 2023. In the first six months of the year, Bronco Sport sales decreased about 5 percent to 59,754 units.



How much will the 2024 Ford Bronco Sport depreciate?


A 2024 Ford Bronco Sport Big Bend has a 5-year cost-to-own of $52,762. After 5 years a 2024 Bronco Sport Big Bend will depreciate $18,850 and have a residual value of $12,540. During this time out-of-pocket expenses are expected to total $33,912.



Is a Ford Bronco Sport expensive to insure?


2021 Ford Bronco Sport Car Insurance
On average, it costs around $61 a month to insure a 2021 Ford Bronco Sport for liability only and $181 monthly for full coverage.



How much is insurance on a 2024 Bronco Sport?


Compare Ford Bronco Sport insurance rates by model year

Model YearAverage Monthly CostAverage 6-Month Cost
Ford Bronco Sport 2024$40$239
Ford Bronco Sport 2023$40$239
Ford Bronco Sport 2022$40$238
Ford Bronco Sport 2021$45$269



Is the Ford Bronco Sport a reliable vehicle?


Overall, the Ford Bronco Sport has proven to be a reliable SUV for most owners.



Do Ford Bronco sports hold their value?


A 2021 Ford Bronco Sport has depreciated $13,152 or 42% in the last 3 years and has a current resale value of $17,602 and trade-in value of $15,784. A 2021 Ford Bronco Sport has depreciated $13,152 or 42% in the last 3 years and has a current resale value of $17,602 and trade-in value of $15,784.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.