Why was Camry discontinued?

No — the Toyota Camry has not been discontinued globally.

Rumors of discontinuation typically reflect country- or region-specific decisions rather than a worldwide pullout. Over the years, automakers including Toyota have shifted emphasis toward SUVs, crossovers, and electrified powertrains. In some markets, that shift has meant phasing out sedans like the Camry, but in others the model remains a core part of the lineup.

Current status of the Camry around the world

The Camry continues to be produced and sold in major markets where there is demand for a mid-size sedan, including North America, parts of Asia, and select other regions. Toyota has kept offering both traditional gasoline variants and hybrid versions of the Camry, updating them with newer features and efficiency improvements as part of its broader electrification strategy.

Why some markets have seen changes, and what tends to drive those moves

In many markets, changes to the Camry lineup reflect broader industry trends and strategic decisions rather than a single global decision to discontinue the model. The most common factors include a push toward SUVs and crossovers, a gradual shift to electrified powertrains, and the lifecycle dynamics of a model family.

These market-level decisions are usually driven by several factors, including demand patterns, regulatory requirements, and product-channel optimization. Here are the typical reasons an individual market might stop offering a sedan like the Camry:



• Sales performance relative to competing models, especially SUVs and crossovers


• Strategic focus on electrified offerings and higher-margin segments


• Regulatory or market-specific constraints that affect viability or cost


• Lifecycle timing, with a plan to introduce redesigned or replacement models

In markets where the Camry is discontinued, customers often turn to related Toyota models (such as hybrids or other mid-size options) or rely on the global network to purchase from regions where the Camry remains available.

What Toyota did instead

To adapt to evolving consumer preferences and regulatory landscapes, Toyota has pursued several complementary moves that shape how the Camry fits into its lineup globally:

• Increased emphasis on SUVs and crossovers in many regions


• Expansion of electrified offerings, including hybrids and plug-in hybrids, across the range


• Introduction or expansion of alternative mid-size sedans and premium models where market demand supports them

These shifts do not imply a universal end for the Camry; rather, they reflect a portfolio strategy where regional lineups are tailored to local demand and policy conditions.

What this means for buyers and enthusiasts

For buyers, the status of the Camry varies by market. In places where it remains offered, shoppers can still find latest-generation Camry models with hybrid options and updated technology. In markets that phased out the model, alternatives within Toyota’s lineup—or neighboring mid-size sedans—may be more readily available. If you’re unsure about availability in your country, it’s best to check with a local Toyota dealer or the official regional website.

How to verify the status in your country

To confirm whether the Camry is currently sold in your area, try these steps:

Before checking the list, note that availability can change by model year and trim. Here are practical steps to verify:



• Visit the official Toyota country or regional website for your location


• Contact a local Toyota dealership for current model lists and stock


• Check automotive news or dealer inventories for the latest Camry offerings


• Consult consumer guides or official press releases from Toyota for announcements about lineup changes

By taking these steps, you can confirm whether the Camry is still part of the local lineup or if Toyota is directing buyers toward alternative models.

Summary

The Toyota Camry is not globally discontinued. While some markets have altered or phased out sedan offerings in favor of SUVs and electrified models, the Camry remains active in many regions, with continued updates to efficiency and technology. Rumors of discontinuation typically reflect regional strategy rather than a worldwide decision. For prospective buyers, the best approach is to verify local availability with official Toyota channels or a nearby dealer.

Why is Camry not popular in Japan?

The Camry is feasible to sell in Japan and there's no regulatory hurdles that would stop them from selling it there, but Toyota just killed off the Camry in Japan specifically because it was a poor seller there, so it's not a vehicle I would expect to do well in Japan.

Will there be a 2026 Toyota Camry?

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Why did Toyota discontinue the Camry?

Toyota is not discontinuing the Camry globally, but is ending sales in Japan due to low domestic demand, a shift toward SUVs in that market, and the overlap with the Toyota Crown. The Camry will continue to be produced for other major markets, including North America, where it remains popular. 
Reasons for discontinuing the Camry in Japan

• Low domestic sales: The Camry was selling poorly in Japan, with only 6,000 units sold in 2022, making up a small fraction of its global sales. 
• Shift in consumer preference: Japanese consumers have increasingly favored SUVs and crossovers over sedans, a trend that hurt sales. 
• Market overlap with the Crown: The Crown, which Toyota has reinvented as a quasi-crossover, fills a similar market role as the Camry, leading Toyota to focus on that model in Japan. 

The Camry's future in other markets

• Continued global production: The Camry will continue to be produced for other markets where it is popular, such as the United States. 
• Strong sales in North America: The Camry remains a strong seller in the U.S., which is one of its largest markets. 
• New generation: A new generation of the Camry is planned for markets outside of Japan. 

What year was the Camry was not good?

The worst years for the Toyota Camry are generally considered to be 2007, 2008, and 2009, due to common issues like excessive oil consumption, which can lead to engine damage. Other problems reported in these years include melting dashboards, and issues with the engine light and transmissions. The 2010 model also had some issues, but many were resolved, and 2007-2011 models in general have a lower reliability reputation than other generations. 
This video discusses the worst years for the Toyota Camry, highlighting engine issues and other common problems: 55sCar ComfyYouTube · Jul 29, 2025
2007–2009 Toyota Camry 

• Excessive oil consumption: This was a widespread problem, particularly in the 4-cylinder engines, where oil levels would drop quickly, potentially causing severe engine damage if not monitored closely. 
• Melting dashboards: The dashboard material was prone to melting, becoming a sticky and problematic mess. 
• Other issues: Other problems included engine light activation, cracking sun visors, and defective door locks. 

Other years to be cautious about

• 2002: This year had reports of unexpected acceleration, premature transmission failure, and broken head bolts. 
• 2010: Some of the oil consumption problems persisted, and there were reports of rear windows shattering unexpectedly. 
• 2012: Some models had HVAC issues. 
• 2015: While the backup camera became standard, this year experienced some transmission shift delays. 
• 2018: Early models of this generation had some transmission and infotainment system issues. 

This video discusses the worst Toyota Camry years to avoid, including specific models and their issues: 40sRegular Car ReviewsYouTube · Oct 1, 2024