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Does the Ford Lightning sell well?

The Ford Lightning, an all-electric version of the popular F-150 pickup truck, has been generating significant buzz in the automotive industry. Since its launch in 2022, the Lightning has been making waves, with strong sales and positive reviews from both consumers and industry experts.


Strong Sales Performance


According to the latest data, the Ford Lightning has been selling well since its introduction. The truck has consistently been one of the top-selling electric vehicles in the United States, with over 60,000 units sold in 2023 alone. This impressive sales performance can be attributed to several factors, including the Lightning's competitive pricing, impressive range, and the strong brand recognition of the F-150 nameplate.


Positive Reviews and Accolades


The Ford Lightning has also received widespread praise from automotive journalists and industry experts. The truck has been lauded for its powerful electric powertrain, which delivers impressive acceleration and towing capacity, as well as its user-friendly technology and comfortable interior. The Lightning has also won several prestigious awards, including the 2023 North American Truck of the Year and the 2023 Motor Trend Truck of the Year.


Factors Contributing to the Lightning's Success


The success of the Ford Lightning can be attributed to several key factors:



  • Competitive Pricing: The Lightning is priced competitively, with a starting price of around $50,000, making it accessible to a wider range of consumers.

  • Impressive Range and Performance: The Lightning offers an EPA-estimated range of up to 300 miles on a single charge, and its powerful electric motors deliver impressive acceleration and towing capacity.

  • Strong Brand Recognition: The F-150 is one of the most popular and well-known pickup trucks in the United States, and the Lightning's association with this iconic nameplate has helped drive consumer interest and sales.

  • Increasing Demand for Electric Vehicles: As consumer interest in electric vehicles continues to grow, the Lightning has been able to capitalize on this trend and attract a wide range of buyers, from traditional truck owners to eco-conscious consumers.


Overall, the Ford Lightning has been a resounding success, with strong sales performance and positive reviews from both consumers and industry experts. As the electric vehicle market continues to evolve, the Lightning's combination of competitive pricing, impressive performance, and strong brand recognition is likely to keep it at the forefront of the electric pickup truck segment.

Are Ford lightnings selling well?


Still, the Lightning did deliver Ford an 86% year-over-year gain through the first nine months of 2024 with 22,807 units sold. The Lightning's crown as the best-selling electric truck in America was taken by Tesla's Cybertruck, but we doubt Ford is worrying about that in the long run.



How many Ford Lightning have been sold?


In 2022 Ford sold 15,617 units of the F-150 Lightning. In the first quarter of 2023 it was 7085 units and in the second quarter 4466 units. In Q3 2023, 3503 units were sold. The final quarter of 2023 had 11,905 sales, giving a 2023 total of 24,165 units.



Is Ford discontinuing lightning?


Ford is planning to temporarily halt production of the F-150 Lightning, as reported by CBS News. The break will last from November 15, 2024, to January 6, 2025. Ford has implemented price cuts on the F-150 Lightning in recent months, with the 2025 model's base price starting $7215 lower than in 2024.



What is the life expectancy of the F-150 Lightning?


The life expectancy of an F-150 Lightning can vary depending on a variety of factors, including maintenance, driving conditions, and usage. However, with proper care and maintenance, an F-150 Lightning can last for many years and hundreds of thousands of miles.



Why is Ford losing so much on electric vehicles?


Losses double
One issue is simply the high costs -- including batteries, which remain one of the largest costs of EVs. Ford will need to scale its EV production to help lower costs.



What is the life expectancy of a Ford Lightning?


around 300,000 miles
The Ford F-150 Lighting is a significant electric truck selection, providing an ample lifespan for those on the road. The car will last around 300,000 miles, with high mileage at 250,000 and good mileage at 220,000. It provides one of the best lifespans of Ford.



Is the Ford Lightning unreliable?


The F-150 Lightning managed an impressively high road-test score compared with other pickups—including the Rivian R1T EV and the F-150 hybrid—but the Lightning's Overall Score is hurt by the F-150's below-average predicted reliability.



Does the Ford Lightning hold its value?


The Ford F-150 Lightning, with a projected five-year resale value of 43.1% of its MSRP, illustrates the electric truck segment's growing resilience in value retention. This is notable in an industry where the average 2024 model-year vehicle is expected to retain just 42.4% of its value after five years.



Is Ford losing money on F-150 Lightning?


Sales of the F-150 Lightning are up 86% this year, but the company loses money on the vehicle and has been subsidizing sales. That includes a reported program offering dealers up to $1,500 for each 2024 F-150 Lightning they order from one of the automaker's new regional electric vehicle distribution centers.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.