Does Toyota own Tundra?
Toyota owns the Tundra. The Toyota Tundra is a full‑size pickup model developed and marketed by Toyota Motor Corporation; it is not a separate company or brand, but a model within Toyota’s truck lineup with the name protected as a Toyota trademark.
Ownership and branding
The Tundra designation is owned by Toyota and used across Toyota’s global marketing and dealer networks. There is no standalone company named “Tundra” that operates independently from Toyota.
Trademark and branding
Toyota holds the trademark rights to the “Tundra” name in the automotive space, ensuring the model remains closely tied to the Toyota brand and its reputation for reliability, safety, and aftersales support.
Not a standalone company
Unlike some vehicles that have become separate brands or spin-offs, the Tundra remains a Toyota product, developed by Toyota’s global engineering teams and sold through Toyota dealerships worldwide.
History and generations
The Toyota Tundra has evolved through three generations since its introduction at the turn of the millennium, reflecting Toyota’s efforts to compete in the North American full-size pickup segment.
First generation (1999–2006)
The Tundra debuted in 1999 for the 2000 model year as Toyota’s entry into the full-size pickup market, replacing the T100. It offered a bold combination of size, payload, and off-road capability for its time.
Second generation (2007–2013/2014)
A redesigned Tundra arrived for the 2007 model year, featuring a stronger frame, updated styling, and improved capabilities, along with new trims and off-road variants to broaden its appeal.
Third generation (2022–present)
The current generation launched for the 2022 model year, introducing a redesigned body and chassis, a larger cabin, and an optional hybrid powertrain called i-FORCE MAX. This generation emphasizes modern technology, durability, and improved efficiency.
Current generation highlights
With the third generation, Toyota positions the Tundra as a capable, technology-forward pickup that balances everyday practicality with heavy‑duty capability for work and recreation.
Powertrains
The Tundra offers a standard 3.5-liter V6 engine with a 10-speed automatic transmission, plus an available i-FORCE MAX hybrid variant that combines the same V6 with electric motors to deliver higher output.
Capabilities and features
Key updates include improved towing and payload figures, enhanced infotainment and driver-assistance features, and multiple off-road packages to suit different terrains and customer needs.
Production and markets
As Toyota’s flagship full-size pickup in North America, the Tundra is built within Toyota’s North American manufacturing network and sold globally through Toyota’s authorized dealers. Production has been anchored in North America, reflecting Toyota’s strategy to serve U.S. and international markets with locally produced models.
Manufacturing locations
North American facilities—most notably Toyota’s Texas plant—have produced the Tundra for domestic and export markets, with ongoing investment in modernization to support the current generation.
Global presence
Beyond the United States, the Tundra is marketed in select regions where Toyota offers full-size pickups, aligning with Toyota’s broader pickup portfolio that includes models like the Tacoma and other regional offerings.
Summary
The Toyota Tundra is a Toyota product, not a standalone company. Toyota owns the model, develops it within its global engineering network, and markets it under the Toyota brand. The current third generation, introduced for the 2022 model year, adds a modern, efficient hybrid option (i-FORCE MAX) and a range of tech and capability upgrades, while continuing to serve both North American and global markets.
What truck company is owned by Toyota?
Hino & the Toyota Group. Under the HINO brand, we represent the Toyota Group in the global market for heavy-duty trucks and buses. We also produce Toyota-badged vehicles on commission, including the popular sport-utility vehicle, Land Cruiser "250" and Dyna trucks.
Which truck is better, Dodge Ram or Toyota Tundra?
Reliability and Quality
Dodge has made the Ram 1500 an impeccable truck with high-quality features and stellar reliability. According to J.D. Power, 2022 Ram models earn a fantastic 86/100 rating, while 2022 Tundra models only earn a 70/100.
Is Toyota discontinuing the Tundra?
No, Toyota is not discontinuing the Tundra and is instead planning to release new models. Despite some recent issues like a widespread engine recall and the discontinuation of certain options like the TRD Sport package, Toyota has seen strong sales and is actively developing and releasing new versions, such as the 2025 and expected 2026 models.
This video explains why Toyota is not discontinuing the Tundra: 50sTundraDude34YouTube · Apr 24, 2024
Evidence that the Tundra is not being discontinued:
- Strong sales: 2023 was the fourth best sales year for the Tundra, and 2024 sales are on pace to surpass it. March 2024 was the best March for sales on record.
- New models: Toyota has recently released the 2025 model with updates and is planning to release a 2026 model with further changes.
- Future updates: The upcoming 2026 model will include new color options, revised interior and exterior features, and updated equipment, indicating ongoing development.
Recent changes and issues:
- Engine recall: A recall was issued for some 2022-2024 Tundra models due to potential engine failure from machining debris. A solution is still being worked on.
- Option discontinuation: The TRD Sport package for the 2025 model year has been discontinued.
- New additions: Some new features have been added for 2025, including the TRD Rally Package and a wireless trailer camera system on some trims.
What company owns Tundra?
The Toyota Tundra is a full-size pickup truck manufactured in the United States by the Japanese manufacturer Toyota since May 1999.
