How many Mavericks were made?

The classic Ford Maverick is widely cited as having been produced in roughly 2.3 million units between 1969 and 1977. The contemporary Ford Maverick, launched in 2021, does not have a publicly published global lifetime production total from Ford; industry observers estimate the cumulative output to be in the hundreds of thousands as of 2024–2025.

This article delves into the two main interpretations of the question—historic and current—to explain what counts as a “Maverick” in production tallies and what authoritative sources show about each generation.

The classic Ford Maverick (1969–1977)

Overview

The original Maverick was Ford’s compact two-door model designed to offer affordable transportation in a shifting market. Its brief, high-volume run anchored Ford’s late-1960s strategy to attract first-time buyers and budget-conscious customers.

Before listing the key facts, note that production figures from this era are derived from Ford tallies and automotive historians, with minor variance depending on counting conventions.

• Total units produced: approximately 2.3 million units, a figure frequently cited by collectors, historians, and Ford documentation. Exact numbers can vary slightly by source due to counting methods (unitized kits, exports, and regional variants).


• Model years: produced from 1969 through 1977, with mid-cycle updates and multiple trim levels over the run.


• Assembly and markets: primarily manufactured in the United States for North American markets, with some exports to Canada and limited international presence.

In aggregate, the Maverick’s high-volume production helped Ford capture a share of the burgeoning compact-car segment and contributed to Ford’s overall sales leadership in that era.

The modern Ford Maverick (2021–present)

Overview

The modern Maverick is a compact unibody pickup introduced in 2021 to emphasize efficiency, affordability, and practical utility in urban and suburban settings. It represents Ford’s strategic expansion into the growing small-pickup segment.

Before listing the production notes, it’s important to understand the reporting environment: Ford has not published a single, definitive global lifetime production total for this generation. Public figures come from quarterly/annual reports, regional production updates, and automotive press estimates, which can vary by market and counting method.

Key production notes about the current Maverick include the following:

• Primary production location: Ford’s Hermosillo Assembly Plant in Sonora, Mexico, with subsequent capacity adjustments to meet demand and regional allocation.


• Public total production: Ford does not release a cumulative global total; industry outlets typically describe the cumulative figure as being in the hundreds of thousands through 2024–2025, with regional counts differing by market and source.


• Launch and ramp: Introduced for the 2021 model year, with production ramps in 2022–2023 as supply chains stabilized and demand remained strong.

Because Ford has not issued a consolidated worldwide total, the exact count remains uncertain to the public. What is clear is that the Maverick has established itself as a mainstream option in the compact-truck segment and has continued to roll off assembly lines to meet ongoing demand.

Summary: The name Maverick spans two distinct production histories. The classic Ford Maverick (1969–1977) shipped roughly 2.3 million units, reflecting a high-volume era of affordable compact cars. The modern Maverick (2021–present) has enjoyed strong sales and market presence, but Ford has not disclosed a comprehensive global production total; current estimates place the cumulative output in the hundreds of thousands as of 2024–2025, with regional variations and reporting gaps.

Conclusion: If you’re asking about production totals for Mavericks, you must first specify which generation you mean. The classic model’s figure is well-established in automotive history, while the modern model’s total remains unofficial and subject to interpretation by region and reporting practices.

How many Ford Mavericks were sold?

In the first three quarters of 2025, Ford Maverick sales totaled 120,904 units, a 10.9% increase over the same period in 2024. The second quarter of 2025 was a record, with 48,041 sales, while the third quarter saw 34,848 sales, according to Ford Authority and autoevolution.
 
2025 quarterly sales

• Q1: 38,015 units
• Q2: 48,041 units (an all-time best quarter)
• Q3: 34,848 units 

Key trends

• Year-to-date (first nine months): 120,904 units, an increase of 10.9% compared to the same period in 2024. 
• Market position: The Maverick continues to outsell its only competitor, the Hyundai Santa Cruz. 
• Buyer demographics: Approximately 60% of Maverick buyers in Q3 2025 were new to the Ford brand. 
• Hybrid model: The hybrid version sold well, with 63,516 units in the first nine months of 2025, outselling the EcoBoost Maverick in the US. 

What year to avoid Ford Maverick?

The main Ford Maverick years to avoid are 2022, due to a high number of recalls and a below-average reliability rating, and to a lesser extent, the 2024, which has seen many recalls for driveline and electrical issues. The 2022 model year was considered the worst, particularly the hybrid, while the 2024 model also has its share of problems, though it has shown improvement in later production. The 2023 model year is a potential risk for the 2.5L HEV/PHEV engine issues, but is generally seen as more reliable than the first two years.
 
This video discusses potential problems with the Ford Maverick, including quality control issues: 58sFuel ForceYouTube · Jun 9, 2025
2022 Ford Maverick

• Recalls: Had the highest number of recalls, at 15 from the NHTSA. 
• Reliability: Received a below-average reliability rating from Consumer Reports, especially the hybrid model. 
• Issues: Experienced numerous issues, including frequent electrical system problems, and was subject to a recall related to potential engine fires in the hybrid model. 

2024 Ford Maverick

• Recalls: Has been recalled 12 times for issues such as driveline components, electrical failures, and the rearview camera display.
• Issues: Common problems include driveline vibrations, electrical issues, and problems with the rearview camera display freezing or being unresponsive. 

2023 Ford Maverick

• Engine issues: While generally more reliable than earlier years, the 2023 model year is also subject to the engine failure recall for the 2.5L HEV/PHEV engine. 
• Recommendation: Some sources suggest the 2023 model year is an improvement over the 2022 model, but it is still important to check for any outstanding recalls on the specific vehicle. 

What to consider

• Launch years: Launch year vehicles like the 2022 model year often have more problems than subsequent years, as manufacturers work out the kinks in earlier releases. 
• Model year: Newer model years, such as 2023 and 2024, are generally more reliable than 2022, though some issues persist. 
• Specific issues: Be aware of specific problems, such as the engine fire risk in some hybrid models, and the rearview camera display in some 2024 models, and check to see if they apply to the vehicle you are considering. 
• Warranty: Ensure all recalls are addressed by a dealer and look for vehicles with an extended warranty. 

How much is a 1970 Ford Maverick worth?

The price for a 1970 Ford Maverick varies significantly, from an original base price of \$1,995 to modern market prices ranging from a few thousand to over \$30,000, depending on the car's condition, mileage, and modifications. A good-condition, average-spec 1970 Ford Maverick typically costs around \$6,700, while a fully restored or modified version can fetch a much higher price.
 
Original price vs. current market

• Original base price: The Maverick was introduced with a competitive starting price of \$1,995, equivalent to about \$16,153 in 2024 dollars. 
• Current market: Prices for used 1970 Mavericks fluctuate widely. 
  • Good condition: You can expect to pay around \$6,700 for a car in good condition with average specs, according to Hagerty. 
  • Variable pricing: Prices vary based on condition, mileage, and modifications. For example, a recently listed unrestored original with low miles was priced at \$10,000, while modified examples have sold for much higher amounts. 

Where to find pricing information

• Classic.com: Provides market data on sales, with some examples from 2019, 2021, and 2022 showing prices ranging from \$8,250 to \$28,995 for modified or restored models, notes Classic.com. 
• Hagerty: Offers valuation tools that can provide an estimated value based on a vehicle's condition, with a "good condition" 1970 Maverick estimated at around \$6,700, says Hagerty. 
• Online marketplaces: Websites like Facebook often have individual listings with various price points, from lower-cost projects to higher-end examples. 

How many Mavericks were there?

The number of "Mavericks" depends on what you're asking about: there were four main actors who played brothers on the 1950s TV show Maverick (Bret, Bart, Beau, and Brent), and the band The Mavericks has had multiple members, with Robert Reynolds being the most consistent. For the classic car, the term refers to the Ford Maverick, with approximately 2.1 million produced between 1970 and 1977. 
The Maverick TV show

• Bret Maverick: Played by James Garner
• Bart Maverick: Played by Jack Kelly
• Beau Maverick: Played by Roger Moore
• Brent Maverick: Played by Robert Colbert 

The band The Mavericks

• The band has had several members since its formation in 1989. 
• Robert Reynolds: is a constant member, playing bass and vocals. 
• Other members have included Ben Peeler, David Lee Holt, and Nick Kane. 

The Ford Maverick car

• Approximately 2.1 million Ford Mavericks were produced in North America between 1970 and 1977.