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How much did the 1977 Ford Bronco cost new?

The base price for a 1977 Ford Bronco was roughly $3,200, with fully optioned models commonly landing near $4,000. Prices varied by configuration, engine choice, and dealer incentives.


In 1977, Ford offered the Bronco as a two-door, four-wheel-drive utility SUV, and sticker prices depended on how buyers equipped their vehicle. This article outlines typical pricing for common configurations of that model year, based on period catalogs and advertisements.


Pricing by configuration


Before listing representative figures, consider that the Bronco's price hinged on drive configuration, engine, transmission, and interior trim. The following figures reflect typical sticker prices from 1977 brochures and dealer catalogs.



  • Base price (typical two-door Bronco with 4x4 and basic equipment): about $3,200

  • Common add-ons (automatic transmission and power steering, if not standard): roughly $300

  • Premium options (air conditioning, deluxe interior, upgraded trim): about $200–$250

  • Fully equipped model (combining above options and extras): around $3,800–$4,000


Prices varied by region and dealer incentives; the numbers above aim to capture typical sticker prices for the era’s standard configurations.


Inflation-adjusted context


For readers comparing to current prices, inflation-adjusted figures vary by calculator and year. If you translate these numbers to today, expect substantial increases, but keep in mind that classic-model pricing isn’t a direct one-to-one with modern vehicle pricing.


Summary


The 1977 Ford Bronco launched with a base price around $3,200, with options pushing the total toward approximately $4,000 for a well-equipped 4x4. Exact pricing depended on configuration, engine choice, and dealer-specific incentives, so the price range above reflects typical sticker prices from that model year.

How much did the original Bronco cost?


The Bronco, when it debuted for 1966, was a rather rudimentary first draft of Frey's vision. The $2,400 base "roadster" model didn't even have doors or a roof.



How many 1977 Ford Broncos were made?


14,546
Sales

YearUnits
197425,824
197513,125
197615,256
197714,546



How much does a 1977 Ford Bronco cost?


Typically, you can expect to pay around $58,200 for a 1977 Ford Bronco in good condition with average spec.



How much did a new car cost in 1977?


In 1977, a new car cost an average of $5,813, though prices varied significantly by model and options. The cheapest American cars, like the Chevrolet Chevette, started around $2,999, while luxury models like the Cadillac Seville had base prices of $13,359. 
Average and typical car prices

  • Average: The average cost of a new car was $5,813. 
  • Chevy Impala: The base price for a 1977 Chevrolet Impala four-door sedan was about $4,900. 
  • Camaro: The base price for a 1977 Chevrolet Camaro Sport Coupe was $4,113. 

Price examples by model
  • Cheapest: The 1977 Chevrolet Chevette started at $2,999.
  • Most expensive: The 1977 Cadillac Seville started at $13,359. 

Factors that affected the price
  • Model: Prices ranged from a few thousand dollars for economy cars to over $13,000 for luxury models.
  • Options: Features like air conditioning ($442-$446), automatic transmission ($196-$267), and stereo systems added to the total cost.
  • Engine: The price could increase significantly for higher-end engine options. 


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.