How much do 2022 Broncos cost?
The Denver Broncos were sold in 2022 for $4.65 billion, the highest price ever paid for a sports team.
The sale closed in August 2022 after a multi-month bidding process led by Walmart heir Rob Walton. The deal underscored how NFL franchises have surged in value amid record television contracts and growing fan engagement.
What the deal included and who bought them
Key facts about the sale and the group that took control are summarized below.
- Price paid: $4.65 billion
- Closing date: August 9, 2022 (the sale was announced in June 2022)
- Buyer group: Led by Rob Walton, the Walton family, with Greg Penner and Carrie Walton Penner as part of the ownership group
- Stadium note: The sale covers the NFL franchise; Empower Field at Mile High (the Broncos’ stadium) remains city-owned and is not part of the sale
Under the terms, the Walton-led group gained controlling ownership of the Broncos, marking a milestone in sports business as investors ramp up stakes in popular leagues.
Context and comparisons
Record-breaking price for a sports franchise
At $4.65 billion, the Broncos sale set a new record for the price of a sports team, surpassing the prior NFL team record of about $2.275 billion paid for the Carolina Panthers in 2018.
What the price signals about the market
The deal reflected sustained investor appetite for NFL franchises, driven by robust broadcasting revenue, global brand appeal, and consistent on-field competitiveness that helps sustain high valuations.
Summary
The 2022 sale of the Denver Broncos for $4.65 billion established a new benchmark for sports franchise values, highlighted the NFL’s appeal to billionaire investors, and underscored the distinction between team ownership and city-controlled stadium assets. The Walton-led group assumed controlling ownership in August 2022, cementing a landmark moment in sports business.
