How much does a 2024 Toyota cost?
In short, 2024 Toyota models start around the low $20,000s for entry-level sedans and can exceed $60,000 for larger, fully loaded SUVs and trucks. Actual prices vary widely by model, trim, options, and region.
Taking a closer look, the 2024 lineup spans compact cars, hybrids, crossovers, and trucks, with prices set by the automaker and adjusted by dealer incentives and destination charges. This article outlines starting prices for popular models and explains what drives the total cost when shopping for a 2024 Toyota.
Representative starting prices by category
Prices listed below reflect base MSRPs for the US market and do not include destination charges, taxes, or fees. They provide a snapshot of where each category begins in the 2024 lineup.
Sedans and hatchbacks
- 2024 Toyota Corolla: starting around $21,500
- 2024 Toyota Camry: starting around $26,000
- 2024 Toyota Prius: starting around $28,000
Entry-level sedans anchor Toyota’s price ladder, with hybrids and higher trims adding to the cost but delivering greater efficiency or features.
SUVs and crossovers
- 2024 Toyota RAV4: starting around $28,000–29,000
- 2024 Toyota Highlander: starting around $37,000–38,000
- 2024 Toyota 4Runner: starting around $40,000
The SUV lineup is Toyota’s core offering for many buyers, with price climbs tied to size, capability, and available tech packages, including hybrid options.
Trucks and larger utility vehicles
- 2024 Toyota Tacoma: starting around $28,000–29,000
- 2024 Toyota Tundra: starting around $39,000–40,000
- 2024 Toyota Sequoia: starting around $60,000–63,000
Trucks and large SUVs command higher starting prices, particularly when configured with premium essentials, off-road packages, or upgraded powertrains.
What determines the price beyond the base MSRP
Several elements influence final purchase cost, including destination charges, trim level, optional equipment, hybrid or performance packages, regional incentives, and dealer pricing strategies. Buyers should compare MSRPs with the total out-the-door cost, including tax, title, and fees.
Destination charges vary by model and market; for many 2024 Toyotas, they add a noticeable amount to the advertised price. Higher trims with leather, larger wheels, advanced safety suites, and choice of powertrain (gas vs. hybrid) increase the sticker price. Dealers may offer rebates or incentives that reduce the out-the-door cost, while financing terms can affect the total cost over time.
Summary
For 2024 Toyota models, base prices generally range from roughly $21k for entry-level sedans up to $60k+ for full-size SUVs and trucks, with most popular models clustering in the $28k–$40k band. Always verify current MSRPs and incentives from Toyota's official site or local dealers, and factor in destination charges and taxes when budgeting for a purchase.
What is the best Toyota to buy in 2024?
- 2024 Toyota Prius: Overall Score: 7.7/10 | $27,950.
- 2024 Toyota Prius Prime: Overall Score: 8.0/10 | $32,975.
- 2024 Toyota RAV4 Prime: Overall Score: 8.1/10 | $43,690.
- 2024 Toyota Grand Highlander: Overall Score: 8.1/10 | $43,320.
- 2024 Toyota Tundra: Overall Score: 8.1/10 | $39,965.
What new car can I buy for $30,000?
For under $30,000$ 30 comma 000$30,000, you can find a variety of new cars, including sedans like the Honda Civic and Nissan Sentra, and SUVs such as the Hyundai Kona and Chevrolet Trailblazer. Hybrid options like the Toyota Corolla Hybrid are also available, and if you're looking for a more affordable subcompact, the Nissan Versa is a top pick.
Sedans
- Honda Civic: A strong contender in the compact class, especially the hybrid version for fuel efficiency.
- Toyota Corolla: A reliable and safe option, available in both sedan and hatchback styles.
- Nissan Sentra: Another option in the compact sedan category within your budget.
- Hyundai Elantra: A stylish and feature-rich sedan that fits the price point.
SUVs
- Hyundai Kona: A popular subcompact SUV known for its stylish design, tech, and practicality.
- Chevrolet Trax: A highly-rated and budget-friendly SUV.
- Kia Soul: A compact hatchback with a unique design and plenty of interior space.
- Subaru Crosstrek: An affordable and capable subcompact SUV.
Other options
- Nissan Versa: The most affordable new car on the market, offering great value and modern features even on higher trims.
- Toyota Corolla Hybrid: A great choice if fuel efficiency is a top priority, with up to 50 combined mpg.
- Nissan LEAF: An all-electric option that can be found in the under $30,000$ 30 comma 000$30,000 range, depending on trim.
- Mazda Miata: The classic convertible sports car starts just under $30,000$ 30 comma 000$30,000.
What's the cheapest brand new Toyota you can buy?
The cheapest new Toyota is the 2025 Toyota Corolla LE sedan, with a starting MSRP of around $22,325. It is more affordable than the Corolla hatchback, which starts at approximately $23,780, and the Corolla Hybrid, which starts at around $23,825. The base Corolla LE includes features like an 8-inch touchscreen with wireless Apple CarPlay and Android Auto, LED headlights, and power windows and locks.
Comparison of the cheapest 2025 Toyota models
| Model | Starting MSRP |
|---|---|
| Corolla LE | $22,325 |
| Corolla Hatchback | $23,780 |
| Corolla Hybrid | $23,825 |
| Corolla Cross | $24,135 |
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Key features of the 2025 Corolla LE
- Engine: 2.0L I4 with 169 horsepower.
- Infotainment: 8-inch touchscreen with wireless Apple CarPlay and Android Auto.
- Exterior: Standard 16-inch steel wheels with covers, LED headlights, and running lights.
- Interior: Single-zone automatic climate control, power windows, and power mirrors.
- Connectivity: Includes SiriusXM with a 90-day free trial and Toyota's connected services for emergency response.
What is the lowest priced Toyota in 2024?
2024 Toyota Corolla
2024 Toyota Corolla: Starting at $22,050 MSRP. 2024 Toyota Corolla Hatchback: Starting at $23,505 MSRP. 2024 Toyota Camry: Starting at $26,420 MSRP. 2024 Toyota GR86: Starting at $29,300 MSRP.
