How much does a Ford Focus cost new?
There is no new Ford Focus for sale in the United States today; the model was discontinued after the 2018 model year. In markets where it is offered, new Focus prices typically start around the low-to-mid €20,000s in Europe and about £20,000–£28,000 in the UK, depending on trim and options. This article examines where a Focus is sold, typical price ranges, and the factors that influence pricing.
Regional availability and pricing
Prices and availability vary by country. The following snapshot highlights the main markets where a new Ford Focus is commonly offered today.
- United States — No new Focus on sale as of 2025; discontinued after 2018. Buyers looking for a small Ford in the U.S. would consider other models or used Focus units.
- Europe — The Focus remains widely available, with a typical starting price in the low-to-mid €20,000 range, rising with trims such as SE, Titanium, and ST-Line, and higher-priced options.
- United Kingdom — Commonly listed with starting prices around £20,000 to £28,000, depending on trim and features, with top-spec variants exceeding £30,000.
- Other markets — Availability and pricing vary by country, with local taxes and duties shaping the final sticker price.
Prices in Europe and the UK reflect standard factory pricing and common options; actual quotes depend on the country, dealer, and promotions at the time of purchase.
What goes into the price of a new Ford Focus
The sticker price for a new Focus is influenced by several components beyond the base model. The following factors commonly affect the final amount on the invoice.
- Trim level and options — Base S/Trend variants are cheaper; mid-tier SE and Titanium trims add features, and performance-oriented ST-Line or ST models command higher prices.
- Engine and drivetrain — More powerful engines, automatic transmissions, and all-wheel-drive options can push the price upward.
- Technology and safety packages — Upgraded infotainment systems, driver-assistance tech, and premium interiors increase the total cost.
- Destination charges and taxes — Local delivery, taxes, registration, and environmental fees vary by country.
- Warranty, maintenance, and financing — Extended warranties or maintenance plans and financing terms can influence the total outlay.
When comparing quotes, consider the full package, including fees and availability of promotions or dealer incentives that can affect the final price.
Representative price ranges by region
To provide a practical sense of price, here are approximate starting ranges for new Focus models in current markets. Individual quotes will vary by country, trim, and promotions.
- Europe: approximately €20,000–€30,000, with entry-level variants toward the lower end and higher trims or options toward the upper end.
- United Kingdom: roughly £20,000–£28,000, with higher-spec trims and optional equipment driving prices higher.
- United States: no new Focus available for sale; any current-price figures would relate to used examples or imports and are not representative of standard new-car pricing.
For precise figures, consult the official Ford site for your country and request a formal quote from a local dealer, as promotions and taxes can shift prices significantly.
Bottom line
The Ford Focus remains a common sight in Europe and some other markets, with new-vehicle prices typically starting in the €20,000s or £20k–£28k range, depending on trim and options. In the United States, there is no new Focus offering, leaving price discussions to used models or alternatives from Ford’s current small-car lineup.
Summary
Availability and pricing for a new Ford Focus are region-dependent. While new Focus models can be found in many European markets with starting prices in the low-to-mid €20,000s and in the UK around £20k–£28k, the car is no longer sold new in the United States. Prospective buyers should verify current quotes with a local Ford dealer, accounting for trim, options, taxes, and promotions.
