How much does Bronco cost?

Starting prices for the Bronco begin around $32,000 for the two-door base and about $38,000 for the four-door base. Most configurations fall somewhere between roughly $40,000 and $60,000, with top trims and special editions often pushing past $75,000.

Pricing for the Bronco varies widely by trim, body style, options, and destination charges. This article breaks down current pricing, how different trims affect cost, and what else can influence the out-the-door price when shopping for a Bronco in 2025.

Current starting prices by body style

Below are the base-price ranges for the 2025 Bronco lineup before destination charges and incentives. Exact figures can vary by region and dealer and may be higher with added options.

• Two-door Bronco: Starting around the low-to-mid $30k range (roughly $32,000–$34,000).


• Four-door Bronco: Starting around the high $30k to low $40k range (roughly $38,000–$40,000).


• Mid-range trims (Big Bend, Black Diamond, Outer Banks, Badlands): Generally $40,000–$60,000, depending on options.


• High-end trims and special editions (Wildtrak, Everglades, Bronco Raptor, etc.): Often $70,000–$90,000+ when loaded with extras.

Note: Destination charges typically add about $1,600–$2,000 to the price, and dealer markup or regional incentives can affect the final out-the-door number.

What affects the price

Several factors determine the final cost of a Bronco. The following list identifies the main price drivers you should consider when budgeting for a Bronco in 2025.

1. Trim level and model year: Higher trims and special editions cost more due to additional features and capabilities.


2. Body style and roof configuration: Two-door vs four-door, and roof choices (soft top, modular hardtop, or removable glass roof) influence price.


3. Powertrain and drivetrain: Engine choice (2.3L EcoBoost vs 2.7L V6) and transmission options can affect price; added features like off-road gearing or lockers add to cost.


4. Packages and options: The presence of packages such as Sasquatch, Advanced 4x4, Cold Weather, Tech, and towing packages increases the MSRP.


5. Destination/delivery charges: Ford applies a mandatory destination charge that varies by region, typically in the $1,600–$2,000 range.


6. Taxes, title, registration, and dealer fees: Local and state charges plus any dealer processing fees vary by location.

In practice, the total price is the base price plus selected options, destination, and local fees. When shopping, obtain quotes from multiple dealers and consider available incentives or financing terms to get the best out-the-door price.

Summary

The Ford Bronco’s price in 2025 centers on a broad range: base two-door models start in the low $30k range, base four-door models around the high $30k to $40k range, mid-range trims typically run $40k–$60k, and fully equipped high-end versions can exceed $75k to $90k. Final prices depend on trim, body style, options, destination charges, and local fees. For the most accurate pricing, consult Ford’s official site or a local dealer, and compare multiple quotes to lock in the best deal.

What is the average cost of a Bronco?

The average price of a new Ford Bronco varies significantly by trim, with starting MSRPs for the 2025 models ranging from around $40,495 to over $79,017 for the top-tier Raptor model. For used models, the average price is approximately $44,942, though this can range from $30,000 to $80,000 depending on condition and features.
 
New Ford Bronco

• Starting MSRP: The starting price for a base model is around $40,495. 
• Average range: Expect to pay between approximately $41,000 and $91,000 for a new Bronco, depending on the trim and options. 
• Trim-specific prices:
  • Base: ~$40,495 
  • Big Bend: ~$38,874 (Edmunds) to ~$43,215 (KBB MSRP) 
  • Outer Banks: ~$45,889 (Edmunds) to ~$49,935 (KBB MSRP) 
  • Raptor: ~$79,017 (Edmunds) 

Used Ford Bronco

• Average price: The average price for a used Bronco is about $44,942, but this can fluctuate. 
• Price range: A driver-quality used Bronco can range from $30,000 to $80,000. 
• Depreciation: The value of high-end and custom-built Broncos has been dropping. 

Important factors to consider

• Trim level: The specific model and trim you choose will have the biggest impact on the final price.
• Features and customization: Higher-end trims and factory-backed accessories will increase the cost. 
• Condition: The age, mileage, and overall condition will affect the price of a used Bronco.
• Location and incentives: Prices can vary by region, and dealer incentives or financing offers can also affect the final cost. 

Why is no one buying Broncos?

And over the last couple of years there are certain models of the Broncos with dealer markups of $5,000 to $10,000. And some even reaching $20,000. Over MSRP. Which has now led to the Broncos.

Why are Broncos so expensive?

Broncos are expensive due to high demand and limited supply, which allows dealers to charge markups. Production issues, especially with the hardtops, combined with high demand from the vehicle's iconic status, have created a market where the price is driven up. Additionally, opting for higher trim levels and desirable packages like the Sasquatch adds thousands to the price.
 
Factors contributing to high cost

• High demand and low supply: The modern Bronco is a highly desired vehicle, but production issues and supply chain delays caused by the pandemic have resulted in demand far exceeding supply. This imbalance allows dealerships to sell vehicles above the Manufacturer's Suggested Retail Price (MSRP). 
• Dealer markups: Because of the high demand and low inventory, dealers often add markups to the sticker price, especially on popular trims and colors. 
• Trim levels and options: The base model is only the starting point. Many buyers opt for higher trims like the Badlands or Outer Banks, which are more expensive. Adding packages like the Sasquatch, which adds larger tires and suspension upgrades, can add thousands to the final price. 
• Production issues: The new Bronco has faced production challenges, including quality control issues and delays, which have further limited the number of available vehicles and contributed to higher prices. 
• Iconic status and nostalgia: The Ford Bronco has a strong nostalgic appeal, which boosts demand for the new models, pushing prices up. 
• Restored classic Broncos: For classic Broncos, the cost is driven up by the expense of restoration and "resto-modding," which often involves contemporary engines, updated suspension, and new interiors. 

Is Bronco a luxury car?

No, a Ford Bronco is not a luxury car, it's an off-road-focused SUV with some luxury-oriented features available on higher trims. While it's more comfortable than some competitors and higher trims include features like heated seats and premium sound systems, its design emphasizes capability and durability over a luxury experience. The interior has a lot of hard, easy-to-clean plastic, and the ride is not as smooth or quiet as a true luxury SUV. 
Why the Bronco isn't a luxury car

• Design purpose: The Bronco is engineered for off-road performance and capability, not a quiet, smooth ride. 
• Interior materials: Many interior components are made of hard plastic, which is durable and easy to clean, but not luxurious. 
• Ride quality: The ride is louder and rougher than a luxury SUV because of its truck-based chassis and off-road tuning. 

Luxury features available

• Higher trims: More luxurious features become available on higher-end trims. 
• Examples of features: Some higher trims can be optioned with features like leather-wrapped steering wheels, heated front seats, premium sound systems, and larger touchscreens. 
• "Lux" packages: Some top trims, like the Raptor, offer a "Lux Package" that includes extra safety and convenience features. 

Conclusion

• For luxury: If you prioritize a quiet, smooth ride and plush interior materials, the Bronco is not the right choice. 
• For off-road and style: If you want a rugged, capable, and stylish SUV that can also be optioned with some creature comforts, the Bronco may be a good fit.