How much is a 1940 coupe worth?
Prices for a 1940 coupe vary widely by make and condition, but typical buyers can expect roughly $15,000 to $100,000 or more, with the Ford 1940 Deluxe Coupe often commanding the higher end among well-preserved or expertly restored examples.
Understanding the market for 1940 coupes
To gauge value, buyers and sellers consider the car’s make and model, condition, originality, provenance, and how well it has been restored. The 1940s era includes several popular marques, but Ford’s 1940 Deluxe Coupe is among the most sought after by collectors, while Chevrolet’s 1940 Master Coupe and other makes vary in appeal depending on rarity and history. Current market data comes from established price guides and auction results updated for 2025.
Key factors that drive value
Before the list, note the main drivers that commonly influence price in the classic-car market. Each element can push a car toward the lower end or the higher end of the spectrum.
- Make and model (Ford, Chevrolet, Buick, Pontiac, Cadillac, etc.)
- Overall condition (rust, structural integrity, paint, interior)
- Engine and drivetrain originality (numbers-matching vs. swapped or updated)
- Documentation and provenance (matching titles, service records, awards)
- Rarity and production numbers
- Quality and fidelity of restoration (correct parts, period-correct details)
- Modifications and modern upgrades (can affect originality and value)
- Location and market demand (regional interest can shift pricing)
Understanding these factors helps buyers set realistic expectations and sellers price cars appropriately in today’s market.
Representative value ranges by common makes
Prices below reflect current listings, price guides, and auction results as of 2025. Exact values depend on specific car history, originality, and restoration quality.
Ford – 1940 Deluxe Coupe
Ford’s 1940 Deluxe Coupe is a benchmark for this era. Typical value bands:
- Good driver: approximately $25,000–$40,000
- Excellent driver: $40,000–$70,000
- Show-quality or highly original: $70,000–$110,000+, with exceptional concours examples potentially higher
Note: Ford’s availability of parts, fidelity to original configurations, and documented history often push prices toward the higher end, especially for well-restored cars with correct trim and an authentic drivetrain.
Chevrolet – 1940 Master Coupe
Chevrolet’s 1940 Master Coupe tends to be more accessible but can still attract strong prices in the right condition:
- Good driver: approximately $15,000–$30,000
- Excellent driver: $30,000–$60,000
- Show-quality: $60,000–$90,000+
Chevrolet models often appeal to a broader collector base, which can influence market demand and pricing in various regions.
Other makes (Buick, Pontiac, Cadillac, and others)
Less common makes or rare body styles can command strong premiums when provenance and originality are solid, though overall ranges may be broader due to supply and model popularity:
- Typical driver ranges: $20,000–$70,000 depending on condition
- Show-quality or rare variants: $70,000–$120,000+ in exceptional cases
As with Ford and Chevrolet, the exact figure hinges on authenticity, restoration quality, and the car’s documented history.
How to verify current market value
Because market conditions shift, use a combination of sources to triangulate value. Pair price-guide estimates with real-world auction results and a professional appraisal when needed.
- Consult reputable price guides (Hagerty Price Guide, NADA Classic Cars, Classic.com) for 1940 coupe benchmarks.
- Review recent auction results from major houses (Mecum, Barrett-Jeson, Gooding & Co., RM Sothebys) for similar models and condition levels.
- Have the vehicle inspected by a qualified classic-car restorer or appraiser to assess originality and restoration quality.
- Check for matching numbers and historical documentation that can add value.
- Consider regional demand—some markets favor certain makes or body styles.
A professional appraisal or consultation with a specialist dealer can provide a precise estimate tailored to a specific car’s condition and history.
Practical steps for buyers and sellers
When approaching a 1940 coupe transaction, follow these steps to align expectations with market reality.
- Assess the car in person or with high-quality documentation and photos to judge condition honestly.
- Identify any non-original components and assess whether restoration work maintains value or reduces it.
- Verify provenance, ownership history, and any awards or restoration documented by reputable sources.
- Obtain bids for any needed restoration or mechanical work to avoid overestimating the final investment.
- Negotiate based on clear data from price guides and recent sales of similar cars.
With careful due diligence, buyers and sellers can navigate the 1940 coupe market more confidently and reach a price that reflects the car’s true value.
Summary
The worth of a 1940 coupe is highly dependent on the make, model, and especially the car’s condition and provenance. Ford’s 1940 Deluxe Coupe typically leads price potential in restored or well-preserved examples, while Chevrolet’s 1940 Master Coupe and other makes offer strong value at various condition levels. Realistic pricing comes from cross-referencing price guides, auction results, and expert appraisals, then factoring in originality and restoration quality. For anyone contemplating buying or selling, a cautious appraisal and a clear understanding of what constitutes “numbers-matching” and “concourse-quality” can make all the difference in achieving a fair, market-aligned price.
How much would a car cost in 1940?
In 1940, the average price of a new car was around $850. For example, a high-end 1940 Ford DeLuxe Convertible Coupe cost $850 when it was new. Lower-priced models were available, with a 1940 Plymouth 2-door sedan priced at $739 and a coupe for $685.
- Average New Car: Around $850
- Specific Examples:
- 1940 Ford DeLuxe Convertible Coupe: $850
- 1940 Plymouth 2-door sedan: $739
- 1940 Plymouth coupe: $685
How much is a 1940 Plymouth coupe worth?
The lowest selling price of a 1940 Plymouth P10 Deluxe at auction over the last three years was $4,400.
What are common problems with the 1940 Chevy Coupe?
A faulty ignition switch.An ignition switch can wear out and break apart internally. If any of the brass parts inside the switch break off and wedge themselves across the terminals within the ignition switch that can cause the engine not to shut off. Metal parts/fragments lodged in the back of the fuse box.
What is a 1940 Chevy coupe worth?
Typically, you can expect to pay around $21,650 for a 1940 Chevrolet Special Deluxe in good condition with average spec. What is the highest selling price of a 1940 Chevrolet Special Deluxe? The highest selling price of a 1940 Chevrolet Special Deluxe at auction over the last three years was $75,615.
