How much is a 1969 Dodge Charger Daytona worth?

In today’s collector-car market, a 1969 Dodge Charger Daytona typically commands about $1.0 million to $2.0 million, with exceptional, well-documented examples sometimes exceeding $3 million.

The 1969 Dodge Charger Daytona is one of the era’s most coveted muscle cars, prized for its rarity, engineering, and place in NASCAR history. Only 503 coupes were built, making provenance and condition paramount in determining value. This guide outlines what drives price, how to assess current worth, and what recent market activity suggests about the car’s standing in 2025.

What factors affect value

Price is driven by several key elements that collectors weigh when bidding or negotiating.

• Rarity and production numbers: Only 503 Daytona coupes were built in 1969, making it one of the rarest Mopar performance cars.


• Originality and numbers-matching drivetrain: Cars with their original engine, transmission, and drivetrain that match the VIN/build sheet fetch a premium.


• Documentation and provenance: Build sheets, dealer invoices, fender-tag data, and a clear history can significantly lift value.


• Condition and presentation: Concours-grade or preserved originals beat heavily restored cars; the level of cosmetic and mechanical work matters.


• Correct period options and features: The 440 Six-Pack and other period-correct options add value; non-original options can reduce it if not expertly documented.


• Color and interior: Original, period-correct exterior color and interior combinations can sway value, with certain color/trim pairings commanding a premium.


• Provenance and notable ownership: Cars with famous owners or a storied race history may command a premium.

In summary, provenance and condition tend to have the largest impact on price, followed by how closely the car adheres to its original specifications.

How to assess current value

To gauge what a specific Daytona might be worth in today’s market, follow these steps.

• Check recent auction results and private sales for comparable cars on Mecum, Barrett‑Jackson, Gooding & Company, and Bring a Trailer.


• Consult professional appraisers or valuation guides that specialize in classic Mopars for a formal appraisal and insurance valuation.


• Compare similar Daytona examples with the same configuration (engine, transmission, options, color) to estimate a realistic price band.


• Consider the car’s documentation, build sheet, and restoration quality when evaluating the asking price or auction estimate.


• Factor market dynamics and timing, since demand for high-end muscle cars can swing with collector enthusiasm and the economy.

With these steps, you can form a well-supported expectation for value based on the car’s unique specifications and history.

Market snapshot and notable trends

Market activity in recent years has reinforced the Daytona’s status as a top-tier collectible. The typical sale range has hovered roughly around the $1 million to $2 million mark, with premium examples—especially those with numbers-matching drivetrains, documented history, or low mileage—occasionally exceeding this band. The strongest competition typically comes from authenticated, well-documented cars with period-correct options and flawless presentation.

• Typical range: about $1.0M to $2.0M for well-documented, condition-restored cars.


• Premium drivers and near-concours examples can exceed $2M; exceptionally well-documented cars may approach or surpass $3M.


• Auction timing and market sentiment can shift values; always verify current listings and recent auction results for the latest data.

For context, buyers and dealers emphasize documentation and originality as the primary drivers of value in this model, more so than cosmetic touches or minor upgrades.

Notable factors that determine peak pricing

Provenance, build details, and a car’s ability to be judged "numbers-matching" or "original" in the eyes of collectors often determine the difference between a high six-figure value and a seven-figure sell price.

Summary: The 1969 Dodge Charger Daytona remains one of the crown jewels of American muscle cars. In today’s market, expect clean, well-documented, and matching-numbers examples to fetch roughly $1M–$2M, with top-tier cars surpassing $2M and occasionally crossing $3M. Always verify current market data through multiple up-to-date sources before buying or selling.

How much is a Charger Daytona worth?

The price of a new Dodge Charger Daytona depends on the model year and trim level. For the 2025 model year, the base Daytona R/T starts at around $59,595, while the higher-performance Scat Pack trim begins at approximately $68,195. Prices for the 2026 models have seen reductions, with the Daytona Scat Pack's MSRP lowered to around $59,995. 
New Dodge Charger Daytona (2025-2026)

• 2025 Daytona R/T: Starting around $59,595 MSRP for the R/T model. 
• 2025 Daytona Scat Pack: Starting around $68,195 MSRP. 
• 2026 Daytona R/T: Starting at $59,995 MSRP for the Scat Pack. 
• 2026 Daytona Scat Pack: Starting at $60,690 MSRP for the 2-door model, with the 4-door model starting at $61,995. 

Used Dodge Charger Daytona

• 2018 Dodge Charger Daytona: Around $29,590 on the used market. 
• 2017 Dodge Charger Daytona: Around $26,990 on the used market. 
• Prices for used models vary based on the year, condition, and mileage. 

Classic Dodge Charger Daytona (1969-1970)

• 1969 Dodge Charger Daytona: A 1969 model in good condition can cost around $384,500, but prices can vary significantly based on specific features and condition. 

Are 69 chargers appreciating in value?

All '69 Charger trim levels have seen significant increases in value over the last two years, with major jumps in price occurring in the last six months.

Are Dodge Charger daytonas rare?

There are many reasons, but its rarity and NASCAR connection rank the highest. The 1969 Charger Daytona is a limited-production, high-performance muscle car created as a homologation special for NASCAR racing. Dodge built only 503 units for the 1969 model year on the Charger chassis to meet racing requirements.

How many 1969 Dodge Charger daytonas were made?

Only 503 Dodge Daytonas were produced for the 1969 model year. This limited production run was a requirement to meet NASCAR's homologation rules. Of these, 70 were built with the more powerful 426 Hemi engine.
 

• Total production: 503
• Hemi V8 engine production: 70
• Standard engine: The 440 Magnum V8 was the standard engine.