How much is a 2024 Toyota Land Cruiser?
The 2024 Toyota Land Cruiser carries a starting price in the low $60,000s for the U.S. market, with higher trims and options pushing the sticker into the $70,000s and beyond. This year marks the model’s return to the United States with a refreshed lineup and increased equipment, so buyers should expect a range rather than a single fixed number.
Price snapshot
Prices vary by trim, options and destination charges, but this overview reflects typical U.S. pricing for the 2024 model year.
- Base Land Cruiser: starting around $60,000 before destination charges
- Mid-range trims with more features: approximately $70,000
- Heritage Edition or special editions: roughly $75,000–$85,000
- Fully loaded top trims: often near $85,000–$90,000
Destination charges, taxes, and local fees vary by state and dealer, so the final out-the-door price can differ significantly from the sticker.
What affects the price
Several factors can drive the price up or down, including trim level, optional equipment, packages, and regional incentives. The Land Cruiser’s price reflects its combination of off-road capability, luxury appointments, and the iteration’s market positioning.
Trim and options
Choosing premium materials, advanced safety tech, upgraded audio, and off-road equipment tends to raise the MSRP, while selecting fewer options can keep the price closer to the base figure.
Market variations
Prices can differ outside the United States due to import duties, taxes, and local market strategies. Always verify the exact MSRP with a local Toyota dealer for the precise figure in your area.
Summary
For the 2024 Toyota Land Cruiser in the U.S., expect a starting price near $60,000, with most well-equipped models landing in the $70,000s and higher-end editions approaching or exceeding $85,000. Budget for destination charges and regional taxes when budgeting for a new purchase.
