How much is the Ford Edsel today?
The Ford Edsel, once touted as the "car of the future," is now a relic of automotive history, a cautionary tale of failed innovation and marketing missteps. Today, the Edsel is a rare and highly collectible vehicle, with prices ranging from a few thousand dollars to well over $100,000 for the most pristine models.
The Rise and Fall of the Edsel
The Edsel was introduced in 1958 as Ford's answer to the growing demand for larger, more luxurious cars. With a bold, distinctive design and a range of advanced features, the Edsel was meant to be a game-changer in the automotive industry. However, the car's reception was disastrous, and it quickly became one of the biggest failures in the history of the automobile.
The Edsel's downfall can be attributed to a number of factors, including:
- Flawed marketing and branding: The Edsel's name and styling were widely criticized, with many consumers finding the car's distinctive "horse-collar" grille unappealing.
- Lack of consumer demand: The Edsel was introduced at a time when the market was shifting towards smaller, more fuel-efficient cars, and it failed to capture the public's imagination.
- Quality issues: The Edsel was plagued by a range of mechanical and design problems, further eroding consumer confidence in the brand.
As a result of these issues, the Edsel was a commercial failure, with Ford losing an estimated $250 million on the project. Production was halted after just two years, and the Edsel was quickly consigned to the annals of automotive history.
The Edsel Today
Despite its ignominious past, the Edsel has become a highly sought-after collector's item in recent years. The rarity of the vehicle, combined with its unique design and historical significance, has made it a valuable commodity in the classic car market.
Today, a well-preserved Edsel can fetch anywhere from $10,000 to over $100,000, depending on the model, condition, and rarity of the vehicle. While the Edsel may have been a failure in its time, it has since become a symbol of the automotive industry's ability to learn from its mistakes and adapt to changing consumer preferences.
Why was the Edsel car so unpopular?
Although as mechanically sound as other Ford products, the car was criticized from Day One for being too ugly, too expensive and vastly overhyped. The 1958 Edsel was intended to be an intermediate-level brand, bridging the gap between the cheaper Fords and pricier Mercurys and Lincolns.
Are edsels valuable?
Fewer than 10,000 Edsels survive and are considered collectors' items. Mint 1958 Citation convertibles sometimes sell for over $100,000, while rare models, like the 1960 convertibles, may bring up to $200,000.
What's the rarest Ford in the world?
The 50 cars all in the teeth orange paintwork. The same as the original. There are some visual cues like the Saturn black spoiler.
What is the rarest Ford Edsel?
With such a limited production run-time, the 1960 model included some of the rarest Edsel models of any of the three model years.
How much is an Edsel worth now?
What is the average sale price of a Edsel? The average price of a Edsel is $30,136.
How much did a 1958 Edsel cost new?
"The aim was right, but the target moved"
| 1958 Ford Motor Company Pricing (FOB) Structure | |
|---|---|
| Edsel | Lincoln |
| Premiere $4,334–$4,798 | |
| Citation $3,500–$3,766 | |
| Corsair $3,311–$3,390 |
What is a 1959 Edsel worth?
Typically, you can expect to pay around $18,675 for a 1959 Edsel Corsair in good condition with average spec. What is the highest selling price of a 1959 Edsel Corsair? The highest selling price of a 1959 Edsel Corsair at auction over the last three years was $106,400.
Who took over Ford after Edsel died?
Henry Ford II
Henry Ford II becomes president of Ford Motor Company
The son of Edsel and the grandson of Henry Ford, Henry Ford II, served as president from 1945 to 1960 and as chairman and CEO from 1960 to 1979. When Henry II took over, the company and its bookkeeping practices were in disarray.
How much is an Edsel car worth today?
What is the average sale price of a Edsel? The average price of a Edsel is $30,136.
How much is a 1960 Edsel worth?
The value of a 1960 Edsel Ranger Deluxe can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $15,289 for a 1960 Edsel Ranger Deluxe in good condition with average spec.
