How much should I pay for a 2024 Ford Edge SEL?
The typical out-the-door price for a 2024 Ford Edge SEL (including destination) is roughly in the mid-$30s to low-$40s thousands, depending on drivetrain, options, and regional incentives. Your best approach is to target a price that's below the MSRP when incentives exist and to compare quotes from several dealers.
Pricing snapshot: what to expect and what drives the number
Below are the main factors that determine the price you’ll pay for a new 2024 Edge SEL, along with a realistic range you may encounter in markets where stock is still available. Note that Ford Edge production has been winding down in the U.S., so inventory and dealer pricing can vary by region and may affect discounts.
- MSRP range: The Edge SEL is typically priced in the high $30,000s to around $40,000 before destination and taxes, with AWD versions toward the higher end and FWD versions lower. Destination charges add about $1,500 on most 2024 models.
- Drivetrain: Front-wheel drive (FWD) SEL is usually less expensive than all-wheel drive (AWD) SEL. Adding AWD commonly adds roughly $2,000–$2,500 to the sticker.
- Packages and options: Popular options (technology packages, leather seating, upgraded sound, navigation, and advanced safety features) can push the price up by $1,000–$4,000 depending on selections.
- Incentives and promotions: Manufacturer incentives (cash back, special APR, or lease offers) vary by region and time of year. Availability can compress the price toward or even below MSRP when incentives align with your eligibility.
- Taxes, fees, and destination: Local taxes, registration, and documentation fees add to the out-the-door total. Destination charges are typically applied once and are not negotiable.
In practice, buyers should expect to pay a little below or around the combined MSRP after including incentives, supplier discounts, and regional promotions. Because Edge stock levels can be inconsistent as Ford winds down the model, some regions may see smaller discounts or, conversely, favorable dealer quotes if they have excess inventory.
Negotiation and buying strategy: how to land a fair deal
To maximize value on a 2024 Edge SEL, follow a structured approach that many shoppers use at the dealership. The goal is to secure a fair price, favorable financing, and transparent terms.
- Shop multiple dealers: Gather price quotes from at least three dealers to compare offers on the same configuration (drivetrain, options, and color).
- Request the out-the-door price: Have dealers provide a single number that includes the vehicle price, destination, taxes, title/fees, and any administration charges to avoid sticker shock later.
- Leverage online pricing tools: Use official dealer quotes, TrueCar/Edmunds price guidance, and regional incentive listings to understand the current market and what others are paying.
- Negotiate the price first, then talk financing: Focus on the purchase price of the car before discussing loan terms or trade-ins to ensure you’re comparing apples to apples.
- Consider timing: End-of-month or end-of-quarter sales targets, model-year changeovers, or periods with factory incentives can yield better discounts.
With preparation and cross-shopping, you can often secure a price in the low-to-mid $30,000s for well-equipped SEL configurations in markets where stock is ample, or approach mid-$30s to upper-$30s when options push the price up. In regions with tighter supply, expect smaller discounts and prices closer to MSRP.
Incentives, financing, and what to expect at the dealership
Understanding current offers and financing terms helps you calibrate your offer and avoid overpayment. Here is a quick guide to what you should consider before signing.
- Factory incentives: Cash rebates and special APR offers vary by region and eligibility (credit tier, loyalty, etc.). Always confirm what you qualify for before negotiating.
- Financing vs. leasing: A traditional loan may let you own the vehicle outright with predictable payments, while leasing may offer lower monthly payments but with mileage limits and ending obligations.
- Trade-in value: If you’re trading a vehicle, get independent quotes or use online appraisal tools to anchor your trade-in offer separately from the new-car price.
- Taxes and registration: Remember that your tax rate and registration fees depend on your location and can affect your total out-of-pocket cost.
As a rule of thumb, aim to combine a strong purchase price (below MSRP when incentives are available) with favorable financing terms and a clean trade-in offer to maximize overall savings.
Summary
The 2024 Ford Edge SEL sits in a price band roughly around the mid-$30,000s to about $40,000 before options and destination, with AWD typically adding cost. Because Edge production has been winding down, regional stock and incentives vary, making dealer quotes essential. To get the best deal, compare multiple quotes, insist on an out-the-door price, and consider timing your purchase to align with dealer incentives. Always factor in taxes, fees, and potential financing costs to determine the actual amount you’ll pay.
How much does a Ford Edge SEL cost?
Compare to Similar Vehicles
| New 2024 Ford Edge SEL | New 2024 Toyota Venza | New 2025 Subaru Forester Hybrid |
|---|---|---|
| See Details | See Details | |
| $41,160 | $40,675 | $36,415 |
| KBB.com Rating | ||
| 3.5 | 4.4 | 4.4 |
How much is a 2024 Ford Edge SEL worth?
The starting Manufacturer's Suggested Retail Price (MSRP) for a 2024 Ford Edge SEL is $39,565. The final price can be higher depending on options like a panoramic sunroof or heated rear seats, and various dealerships may have different pricing structures.
- Starting MSRP: $39,565$ 39 comma 565$39,565
- Factors that increase price: Options like a panoramic sunroof or heated rear seats will increase the final price.
- Other trim levels: For comparison, the SE trim starts at $38,365$ 38 comma 365$38,365, while the sportier ST trim starts at a higher price of $47,205$ 47 comma 205$47,205.
Is the 2024 Ford Edge SEL a good car?
Yes, the 2024 Ford Edge SEL is generally considered a good car, especially for those seeking a reliable and well-rounded crossover with a comfortable interior and good performance. It receives high marks for its smooth and responsive handling, spacious cabin, and standard safety features. However, some reviewers note that the interior has been streamlined, leading to the removal of some features found in older models.
Pros
- Strong performance and handling: The standard turbocharged four-cylinder engine provides smooth acceleration, and the SUV handles responsively.
- Comfortable and roomy interior: The front seats are supportive, and the cabin is spacious with a user-friendly, large infotainment screen.
- Standard safety features: The SEL comes equipped with a suite of standard safety features, including blind spot warning, automatic emergency braking, and lane keeping assist. The 2024 model also received a 5-star overall safety rating from the NHTSA.
- Good value: It is considered a good value, especially for commuting or as a family vehicle, with long-standing reliability contributing to its overall score.
- Spacious cargo area: The Edge offers ample cargo space for its class, with a design that maximizes storage.
Cons
- Fewer features in lower trims: Compared to previous generations, some comfort features like rain-sensing wipers and the hands-free liftgate opener were removed from the lower trims.
- Interior tech may have a learning curve: While user-friendly, the reliance on the large touchscreen for some functions, such as climate control, may take some getting used to.
- Fuel efficiency: Some drivers have noted that the 2024 model's fuel economy is slightly lower than previous models.
Overall
The 2024 Ford Edge SEL is a solid choice for a crossover, offering a balanced combination of performance, technology, and safety. It is a particularly good option if you prioritize its reliability and a comfortable, quiet ride. Just be aware that some features previously available on lower trims have been removed in favor of a more streamlined, tech-focused interior.
What does a 2024 Ford Edge cost?
The 2024 Ford Edge starts at around $38,365 to $39,960 (MSRP) for the base SE trim, with prices increasing to about $47,205 for the top-tier ST trim. The final price varies significantly by trim level, with other trims like the SEL, ST-Line, and Titanium falling in the middle.
2024 Ford Edge starting prices by trim
- SE: Approximately $38,365 to $39,960
- SEL: Approximately $39,565 to $39,665
- ST-Line: Approximately $43,620 to $43,720
- Titanium: Approximately $43,720 to $43,820
- ST: Approximately $47,205
Important considerations
- MSRP differences: There may be slight variations in the Manufacturer's Suggested Retail Price (MSRP) depending on the source.
- All-wheel drive: The prices listed are for the all-wheel-drive (AWD) models, which are standard for 2024.
- Added costs: These are base prices. The final cost will increase with options, packages, and destination fees.
- Real-world pricing: The Kelley Blue Book Fair Purchase Price suggests that the actual transaction price may be lower than the MSRP, potentially saving you between $3,000 and $3,663.
- Dealer availability: Check with local dealerships for the most accurate and up-to-date pricing and availability, as production for some trims may be limited, notes Car Talk.
