How much was a 1969 Mustang in 1969?
A new 1969 Ford Mustang typically started at about $2,300 in 1969 dollars; pricier models with performance packages could run well above $4,000, depending on options and body style.
Prices varied by model and body style. Ford offered several trim lines—base Mustang, Mach 1, Boss 429—with engines ranging from six-cylinder to big V8s, and body styles from coupe and fastback to convertible. Options such as air conditioning, power steering, and enhanced trims added to the sticker price, and regional dealer pricing could shift the final amount.
Pricing snapshot by model and body style
The following figures represent approximate factory MSRPs in 1969 dollars commonly cited in period records. Actual street prices varied by dealer and region.
- Base Mustang coupe/fastback (6-cylinder or small V8): about $2,300
- Mustang with upgraded V8 options (289/302): roughly $2,500–$3,000
- Mach 1 performance package: around $3,000
- Boss 429 variant: around $4,500–$4,800
- Convertible versions (additional premium over hardtops): typically $200–$400 more than the corresponding hardtop price
In practice, selecting options such as premium interiors, air conditioning, or rally gauges could push the sticker price into the mid-range of the era. Top-end configurations like the Boss 429 could exceed $4,500, while a well-equipped Mach 1 might land near $3,000 to $3,500.
Factors that influenced price
Several elements determined the final sticker price beyond the base model:
- Engine choice: six-cylinder vs various V8 configurations, including larger performance engines
- Trim level: base Mustang, Mach 1, or Boss 429
- Body style: coupe, fastback, or convertible
- Options and features: air conditioning, power windows, rally wheels, premium upholstery, and instrumentation
- Regional and dealer pricing practices
These factors combined to create a range of prices for any given 1969 Mustang, with the most capable and exclusive models commanding the highest price tags.
Summary
In 1969, a new Mustang carried a starting price around $2,300 in 1969 dollars, with higher-performance and more feature-rich versions pushing upward toward $3,000 for Mach 1 and around $4,500 for the Boss 429. Convertible versions carried a premium, and options could substantially alter final pricing. The Mustang lineup offered affordable entry points and a spectrum of performance, reflecting Ford’s strategy to appeal to a broad set of buyers during the model’s late-1960s heyday.
