How much will a 2024 Land Cruiser cost?
The 2024 Toyota Land Cruiser starts at about $57,000 before destination charges, with higher trims and options lifting the price into the mid-to-high $60,000s and, for well-equipped versions, into the $70,000s. Prices can vary by market, dealer, and added packages.
Pricing overview for 2024 Land Cruiser
The 2024 model year marks a redesigned Land Cruiser for the U.S. market, pairing strong off-road capability with premium comfort. Because trim level, optional packages, and regional incentives influence the sticker, buyers should expect a spread from the base model into higher-end configurations. The figures below reflect typical U.S. pricing bands reported during the model year.
Note: Prices exclude destination charges, taxes, title, and fees; actual out-the-door prices will vary by location and dealer.
- Base Land Cruiser: from about $57,525 MSRP
- Heritage Edition: from around $64,000–$66,000 MSRP
- Top trims / well-equipped configurations: commonly in the $70,000–$80,000 range (before destination charges and taxes)
These figures provide a general sense of the price range for the 2024 Land Cruiser in the United States. Availability and exact pricing can differ by region, dealer, and current incentives.
What drives the price
Several factors determine the final sticker price of a 2024 Land Cruiser. Buyers should know what to expect when negotiating with dealers.
- Trim level and standard equipment: the base model includes essentials, while Heritage Edition and higher trims add premium interior materials, technology, and off-road enhancements.
- Packages and options: navigation, premium audio, towing packages, advanced safety tech, and off-road upgrades can add significantly to the total.
- Destination charge: Toyota applies a destination/delivery fee that increases the MSRP.
- Regional pricing and incentives: local market variations and dealer incentives can affect the final price.
- Taxes, title, and registration: these are outside the MSRP but influence the total cost to the buyer.
Understanding these factors helps buyers estimate their out-the-door price and compare offers from different dealers.
Buying tips
To secure the best price on a 2024 Land Cruiser, consider shopping around, negotiating, and checking for current incentives or regional offers. Timing purchases around end-of-month or end-of-quarter periods can also help leverage dealer incentives. Evaluate the value of optional packages against your needs, particularly if you plan to use the vehicle for daily driving, luxury routing, or off-road adventures.
Keep in mind the Land Cruiser’s resale value, expected maintenance costs, and fuel economy relative to other luxury SUVs. A well-equipped model may offer compelling overall cost of ownership despite a higher upfront price.
Summary
The 2024 Land Cruiser starts in the low $60,000s for the base model, with Heritage Edition and higher trims pushing into the mid-to-high $60,000s and beyond, depending on options and destination charges. Buyers should factor in regional pricing, incentives, and all applicable fees when calculating total cost. Availability and exact pricing can vary by dealer and location.
