Is Acura part of Honda Motors?
Yes, Acura is a luxury vehicle division of Honda Motor Company. Acura was launched in 1986 as Honda's luxury brand, offering premium vehicles and a higher level of customer service compared to the mainstream Honda brand.
Acura's Relationship with Honda
Acura was established by Honda in 1986 as its luxury vehicle division, similar to how Toyota created the Lexus brand. Acura vehicles are designed, engineered, and manufactured by Honda, but are marketed and sold as a separate premium brand. This allows Honda to compete in the luxury vehicle segment while maintaining its mainstream brand identity.
All Acura models are based on Honda platforms and share many components with their Honda counterparts. However, Acura vehicles typically have more powerful engines, more upscale interiors, and additional luxury features compared to their Honda-branded equivalents.
Acura's History and Lineup
When Acura was first launched in 1986, its initial lineup consisted of just two models - the Legend sedan and the Integra sports car/hatchback. Over the years, Acura has expanded its lineup to include SUVs, crossovers, and a range of sedans and coupes.
Some of Acura's current and recent models include:
- Sedans: TLX, ILX, RLX
- SUVs/Crossovers: MDX, RDX, ZDX
- Sports Cars: NSX
While Acura is primarily sold in North America, it also has a presence in other markets like China. However, Acura vehicles are not sold in Japan, where Honda's luxury offerings are marketed under the Honda brand name.
