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Is Chevy LUV an Isuzu?


The Chevy LUV, a compact pickup truck that gained popularity in the 1970s and 1980s, has an interesting origin story. Many car enthusiasts and owners often wonder about its connection to Isuzu. In this article, we’ll explore the history of the Chevy LUV and its relationship with Isuzu to provide a clear answer.


The Origins of the Chevy LUV


The Chevy LUV (Light Utility Vehicle) was introduced by Chevrolet in 1972 as a response to the growing demand for small, fuel-efficient trucks in the United States. However, Chevrolet did not design or manufacture the LUV themselves. Instead, the Chevy LUV was a rebadged version of the Isuzu Faster, a compact pickup truck produced by the Japanese automaker Isuzu.


At the time, General Motors (GM), Chevrolet's parent company, owned a significant stake in Isuzu. This partnership allowed GM to import the Isuzu Faster and sell it under the Chevrolet brand in the U.S. market. The Chevy LUV was essentially an Isuzu truck with Chevrolet badging, making it a direct product of the collaboration between the two companies.


Why Did Chevrolet Partner with Isuzu?


During the 1970s, the U.S. automotive market was shifting due to the oil crisis and changing consumer preferences. Smaller, more fuel-efficient vehicles were in high demand, and Japanese automakers like Isuzu were already producing compact trucks that fit this need. Chevrolet, lacking a compact truck in its lineup, turned to Isuzu to quickly enter this growing market.


The partnership was mutually beneficial:



  • Chevrolet gained access to a ready-made compact truck without the need for extensive development costs.

  • Isuzu benefited from increased sales and exposure in the U.S. market through Chevrolet's established dealer network.


Key Features of the Chevy LUV


The Chevy LUV was well-received for its practicality and reliability. Some of its notable features included:



  • A 1.8-liter inline-four engine, which was later upgraded to a 2.0-liter engine in newer models.

  • A compact design that made it easy to maneuver and park, especially in urban areas.

  • Good fuel efficiency, which appealed to budget-conscious buyers during the oil crisis.

  • A durable build, thanks to Isuzu's engineering expertise.


The Legacy of the Chevy LUV


The Chevy LUV remained in production until 1982, when it was replaced by the Chevrolet S-10, a compact truck designed and manufactured entirely by GM. Despite its relatively short production run, the LUV left a lasting impression as one of the first compact trucks to gain widespread popularity in the U.S.


Today, the Chevy LUV is remembered as a symbol of the collaboration between Chevrolet and Isuzu, and it holds a special place in automotive history as a rebadged Isuzu Faster. So, to answer the question: Yes, the Chevy LUV is essentially an Isuzu truck, rebadged and sold under the Chevrolet brand.


Frequently Asked Questions

Is the Chevy Colorado made by Isuzu?


The Chevrolet Colorado and its twin, the GMC Canyon, were jointly designed by GM's North American operations, GM's Brazil operations, and Isuzu, which began selling its own version worldwide in 2002. Production began in October 2003. In late 2005, Isuzu offered a version in North America called the Isuzu i-series.



What motor came in a Chevy LUV?


All LUVS come equipped with an overhead-cam 1.8 Liter (110.8 Cu. In.) engine that burns unleaded gas. It has a cast aluminum head and fine tri-metal, steel-backed main bearings.



What car is Isuzu?


Our award-winning Isuzu D-MAX ute and MU-X 7-seat SUV are available in either 4x4 or 4x2, offering motorists choice and capability to match the terrain and conditions. Both the D-MAX and MU-X are powered by Isuzu's fuel-efficient, 3.0-litre, 4-cylinder turbo-diesel engine, generating 140kW of power and 450Nm of torque.



Does GM own part of Isuzu?


GM acquired 20% of DMAX, 60% of Isuzu Motors Polska and Isuzu Motors Germany, and the rights to three types of diesel engine technology from Isuzu. by paying 50 billion yen (about US$425 million). GM also paid 10 billion yen (about US$85 million) for a 12% stake in the recapitalized company.



Is A Isuzu A Chevy?


Although Isuzu has partnered with many different manufacturers over the years—including GM, Toyota, and Subaru at various times—the company is best described as an independent business venture, rather than a subsidiary of another company.



Does Colorado have Isuzu engine?


Power is provided by a range of petrol and diesel engines. Of the petrol engines, Holden offers a 2.4 four-cylinder or the Australian-made 3.6-liter Alloytec V6 engine. The diesel powerplant is the four-cylinder Isuzu 4JJ1-TCX unit displacing 3.0 liters.



Who manufactures Chevy?


General Motors (GM)
Chevrolet (/ˌʃɛvrəˈleɪ/ SHEV-rə-LAY), colloquially referred to as Chevy, is an American automobile division of the manufacturer General Motors (GM). U.S. Louis Chevrolet (1878–1941), Arthur Chevrolet (1884–1946) and ousted General Motors founder William C.



Is the Chevy LUV an Isuzu?


The Chevrolet LUV and the later Chevrolet LUV D-Max were light pickup trucks designed and manufactured by Isuzu and marketed in the Americas since 1972 by Chevrolet over four generations as rebadged variants of the Isuzu Faster and D-Max. LUV is an acronym for "light utility vehicle".



Who makes the Chevy LUV?


Isuzu of Japan
The LUV Truck is produced for Chevrolet by Isuzu of Japan.



Is Duramax built by Isuzu?


A new company was formed out of the engine program in September 1998. The joint venture, named DMAX Ltd., was originally owned 60 percent by Isuzu Diesel Services of America, Inc. and 40 percent by General Motors. In May 2022, DMAX became a wholly owned subsidiary of GM.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.