Is Equinox a good buy?
The quick answer depends on which Equinox you have in mind. If you mean Equinix, the public data-center REIT (ticker EQIX), it could be a reasonable long-term pick for investors seeking exposure to cloud and digital infrastructure, but it trades at a premium and carries interest-rate and capex-cycle risks. If you meant Equinox, the private fitness-brand group, there is no public stock to buy directly today.
Clarifying which Equinox you’re asking about
Equinox is widely known as a private, luxury fitness brand owned by the Equinox Group. It has no publicly traded shares, so you cannot buy it on an open market. By contrast, Equinix is a different company—the global data-center operator traded on public exchanges under the ticker EQIX—and it represents a separate investment thesis tied to the growth of cloud computing, interconnection, and digital services.
Equinox (private)
Because Equinox as a brand is private, investors cannot purchase shares in the company through standard public markets. Potential indirect routes—such as private equity participation, secondary private markets, or related consumer discretionary investments—exist, but they are not the same as owning a public stock. Any investment decision tied to Equinox would require indirect exposure or waiting for a future public listing, which is not currently announced or guaranteed.
Equinix (EQIX) — the public option
Equinix operates a global network of data centers and revenue-generating interconnection services. It’s a well-established, publicly traded company that tends to appeal to investors seeking secular growth tied to cloud adoption, multicloud strategies, and network density. Evaluating EQIX involves looking at growth drivers, cash flow quality, capital expenditure plans, and how the stock is priced relative to peers and the broader market.
Equinix (EQIX): is it a good buy today?
As of late 2024 and into 2025, analysts and investors generally view Equinix as a high-quality issuer with durable demand drivers, though the stock has historically traded at a premium to the market and to some peers. The key questions for potential buyers are whether the growth trajectory, cash-flow generation, and competitive position justify the valuation in a higher-for-longer interest-rate environment, and how the company manages capex and debt to fund expansion.
Before considering a purchase, it helps to weigh how your time horizon, risk tolerance, and portfolio goals align with a stock that combines long-term secular demand for digital infrastructure with sensitivity to macroeconomic and rate conditions.
Here are the major considerations to weigh when evaluating EQIX as a potential investment:
- Market leadership and growth runway: Equinix benefits from hyperscale cloud demand and the importance of interconnection between networks. This positions it for sustained revenue visibility over the long term, even as macro cycles fluctuate.
- Cash flow quality and capital needs: The business model relies on high-margin, long-duration leases and substantial capital expenditure to expand capacity. Free cash flow generation is a critical factor for dividend sustainability and share returns.
- Valuation and volatility: Equinix has historically traded at a premium relative to broader markets and some peers, reflecting its growth profile and scale. Valuation sensitivity to interest rates and growth expectations remains a key risk factor.
- Balance sheet and pacing of growth: Management’s approach to leverage, debt maturity, and capex timing influences risk/return. Investors should assess how new projects are funded and the impact on cash flow.
- Competition and portfolio mix: The company faces competition from other data-center operators and changing demand for wholesale versus retail colocation space. Diversified revenue streams and interconnection services help but do not eliminate competitive risk.
Concluding, EQIX offers a durable growth story with strong cash-flow characteristics, but the stock’s premium valuation and sensitivity to macro factors mean it may suit investors with a longer time horizon and a willingness to weather volatility.
Valuation and risk considerations to monitor
To gauge whether EQIX is a good fit for your portfolio, consider these framework questions and metrics rather than fixed targets alone. This helps align the investment with your risk tolerance and time horizon.
- Valuation benchmarks: Compare price multiples to historical levels, to peers, and to the broader market. Look at metrics such as price-to-FFO or other cash-flow-based measures rather than traditional price-to-earnings alone for real estate-heavy businesses.
- Interest-rate environment: Higher rates tend to press on expensive growth stocks. Assess how sensitive Equinix is to rate moves and capital access in the current environment.
- Capex discipline: Evaluate how aggressively the company expands capacity and how that translates into future cash flows. Excessive or poorly timed capex can compress near-term returns.
- Operational resilience: Consider data-center reliability, energy management, and regulatory/compliance risk, all of which influence long-term performance and reputational risk.
- Macro demand for cloud services: Ongoing growth in cloud workloads and interconnection services supports long-term demand, but cyclical fluctuations can affect near-term results.
Bottom line: Equinix can be a meaningful part of a diversified portfolio focused on digital infrastructure, but potential buyers should be comfortable with a premium valuation and with the macro/ecosystem drivers that influence cash flow over time.
Alternatives and related considerations
If the price or risks of a pure-play EQIX position don’t align with your strategy, consider related options that provide exposure to similar themes or serve as diversifiers within a portfolio.
- Other data-center peers: Digital Realty Trust (DLR), CoreSite Realty (COR), and unlisted but publicly traded peers in the sector. Each has different geographic exposure and lease structures which affect risk/return profiles.
- Related infrastructure: Companies like American Tower (AMT) or Crown Castle (CCI) offer alternative exposure to communications infrastructure with different lease economics and growth drivers.
- Industry ETFs or diversified tech/infrastructure funds: If you want broad exposure to data centers, cloud infrastructure, or digital infrastructure without a single stock risk, consider thematic ETFs.
- Indirect exposure to fitness and leisure: If your interest is in consumer discretionary or wellness trends, you might explore publicly traded gym operators or wellness brands, but these are not direct equivalents to Equinox’s private status.
Each option has its own risk/return profile and should be evaluated in the context of your overall portfolio, liquidity needs, and investment horizon.
Summary
Is Equinox a good buy? If you’re asking about Equinix (EQIX), the answer hinges on your tolerance for a premium growth stock and your outlook for cloud-driven demand and interest rates. Equinix offers a durable, scalable business with strong secular tailwinds, but valuations are rich and macro dynamics matter. If you meant the private Equinox brand, there is no public stock to purchase directly today. In either case, conduct thorough due diligence, compare with relevant peers, and align the decision with your long-term investment goals. Always consider consulting a financial advisor to tailor the approach to your personal circumstances.
Do equinoxes break down a lot?
Comparison to Other SUVs in Class
RepairPal rates the Equinox a 3.5 out of 5.0 for reliability. It ranks 23rd out of 26 compact SUVs. But, it's a good value compared to the Honda CR-V and Toyota RAV4. The Mazda CX-5 and others have similar lifespans.
Is the Chevy Equinox a good car to buy?
Yes, the Chevy Equinox is generally considered a good and practical choice for an SUV, with strengths in safety, ownership costs, and reliability, especially in specific model years. However, its performance and comfort can be disappointing due to a noisy cabin, a rougher ride, and a less powerful engine, depending on the specific model and trim.
You can watch this video to see an overview of the 2025 Chevrolet Equinox's features and performance: 57sAutoTrader CanadaYouTube · Jun 24, 2025
Pros
- Safety: The Equinox has consistently earned high safety ratings from organizations like the NHTSA and IIHS, making it a secure choice.
- Affordable Ownership: It is known for lower maintenance and insurance costs, contributing to economical ownership.
- Reliability: Many models can last 200,000 miles or more with proper care, and some model years are considered more dependable than others (e.g., 2019-2021).
- Spacious and Comfortable Interior: It offers a comfortable cabin with plenty of room for passengers and car seats.
- Value: It can be a more budget-friendly option, especially on the used market, compared to some competitors.
- User-friendly Technology: It often comes with a user-friendly infotainment system.
Cons
- Performance: The powertrain can feel slow and unrefined, with some reviewers noting a lack of power.
- Ride and Handling: Despite being good at absorbing bumps, the ride can be noisy and rough compared to some competitors.
- Noise: The cabin can be louder than expected due to road, wind, and engine noise.
- Fuel Efficiency: Some base models have disappointing fuel economy ratings compared to other SUVs in its class.
- Interior Quality: Some reviews mention that the interior quality is not a strong suit.
This video shows the driving experience and some features of the 2025 Chevrolet Equinox Activ: 1mRaiti's RidesYouTube · Oct 31, 2025
Conclusion
The Equinox is a practical and safe SUV that can be a good value, particularly for budget-conscious buyers who prioritize safety and lower ownership costs. However, it is less appealing to those who prioritize a refined driving experience, strong performance, and quiet cabin. It is recommended to test drive different model years to see which one best fits your needs and preferences.
Do equinoxes hold their value?
No, Chevy Equinox models do not hold their value particularly well, with some years depreciating at a faster rate than other SUVs. Depreciation varies by model year, but recent models show significant depreciation, and older models (especially those with the 2.4-liter or 3.0-liter engines from 2009-2017) have had reliability issues that can negatively affect their resale value.
Factors that influence resale value
- Age and mileage: Newer models with lower mileage will have a higher resale value.
- Condition: A well-maintained vehicle with minimal wear and tear will command a higher price.
- Model year: Certain model years have more significant reliability issues than others, which impacts resale value. For example, the 2009-2017 models with the 2.4-liter or 3.0-liter engines are not recommended due to reliability concerns.
- Market conditions: Economic factors like fuel prices and interest rates can also influence the resale market.
Depreciation examples
- A 2022 Equinox depreciated 32% in three years, according to Kelley Blue Book.
- A 2016 Equinox depreciated 49% in three years, notes Kelley Blue Book.
- Some studies have shown the Equinox has a depreciation rate of around 44.91%, ranking it among the lower-performing vehicles in its class, according to CarProUSA.com.
Is Equinox a good investment?
With impressive recent performance, strategic growth plans, and a promising future outlook, Equinox Gold is shining brightly in the investment landscape. The company has positioned itself as a leader among mid-tier gold producers, and its latest earnings suggest it's not slowing down anytime soon.
