Is Mercury a Chevy or Ford?
No, Mercury is not a Chevy or Ford. Mercury was an automobile brand that was owned and operated by the Ford Motor Company. It was positioned as a mid-range brand between Ford's mainstream offerings and the luxury Lincoln brand.
What Was Mercury?
Mercury was an American automobile brand that was established by Ford Motor Company in 1938. It was intended to fill the price gap between Ford's more affordable models and Lincoln's luxury vehicles. Mercury cars were typically more upscale and had more standard features than their Ford counterparts, but were less expensive than Lincoln models.
The Mercury brand was active for over 70 years, with models ranging from sedans and coupes to station wagons and SUVs. Some of Mercury's most well-known nameplates included the Cougar, Marquis, Mountaineer, and Grand Marquis. The brand was eventually discontinued by Ford in 2011 as part of a broader restructuring effort.
Why Was Mercury Discontinued?
- Declining sales: Mercury's sales had been steadily declining for years, as the brand struggled to differentiate itself from Ford and Lincoln models.
- Overlap with Ford and Lincoln: Many Mercury models were seen as too similar to their Ford or Lincoln counterparts, leading to confusion and cannibalization of sales.
- Shift in consumer preferences: As consumer preferences shifted towards SUVs and crossovers, Mercury's lineup of sedans and coupes became less appealing.
- Streamlining efforts: Ford's decision to discontinue Mercury was part of a broader effort to streamline its brand portfolio and focus on its core Ford and Lincoln brands.
While Mercury is no longer a standalone brand, its legacy lives on in the design and engineering of many Ford and Lincoln models that were influenced by the brand's history and reputation for quality.
Is a Mercury boat engine made by Ford?
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard engines, as well as a lineup of electric outboard motors.
Which brands belong to Ford?
Ford Motor Company: Ford, Lincoln, Troller. General Motors: Cadillac, GMC, Chevrolet, Holden. Renault-Nissan-Mitsubishi Alliance: Renault, Nissan, Infiniti, Dacia, Datsun, Samsung Renault, Lada, Mitsubishi. Hyundai Motor Group: Hyundai, KIA.
Is Mercury a part of Ford?
Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands.
Is Mercury made by Chevy?
Mercury was a brand of medium-priced automobiles that was produced by American manufacturer Ford Motor Company between the 1939 and 2011 motor years.
Who owns Mercury motors?
Brunswick CorporationMercury Marine / Parent organization
Following Kiekhaefer's death in 1983 in Fond du Lac, Wisconsin, his son Fred purchased Aeromarine and later sold it to the Brunswick Corporation, bringing all of Elmer Carl Kiekhaefer's innovations under one roof. Today, Mercury Marine remains a powerful entity of the Brunswick Corporation.
Is a Mercury truck a Ford?
The Mercury M-Series is a series of pickup trucks that was marketed by the Mercury division of Ford Motor Company. Produced from 1947 to 1968, the Mercury M series was sold primarily in Canada, as a rebadged version of the Ford F-Series.
