Is Mercury Fords luxury brand?
No, Mercury is not Ford's luxury brand. Mercury was a mid-range automobile brand owned by the Ford Motor Company that was discontinued in 2011.
The History of Mercury
Mercury was established by Ford in 1938 as a mid-level brand positioned between the mainstream Ford brand and the luxury Lincoln brand. Mercury vehicles were designed to offer more features and a more premium driving experience than Ford models, but were less expensive and less luxurious than Lincoln vehicles.
Over the decades, Mercury offered a range of sedans, coupes, convertibles, and SUVs. Some of Mercury's most well-known models included the Cougar, Marquis, Mountaineer, and Grand Marquis. However, by the late 2000s, Mercury's sales had declined significantly and Ford decided to discontinue the brand in 2011 to focus on the Ford and Lincoln nameplates.
Why Was Mercury Discontinued?
- Declining sales and market share: By the late 2000s, Mercury accounted for less than 1% of Ford's total U.S. sales.
- Overlap with Ford and Lincoln brands: Mercury vehicles were seen as too similar to Ford models, while also not being as premium as Lincoln vehicles. This made it difficult for Mercury to carve out a distinct identity.
- Shift in consumer preferences: As consumer tastes shifted towards crossovers and SUVs, Mercury's lineup of sedans and coupes became less appealing.
- Cost-cutting measures: Ford decided to discontinue Mercury as part of a broader effort to streamline its brand portfolio and reduce costs during the economic downturn.li>
In the end, Ford determined that it could better serve customers by focusing its resources on strengthening the Ford and Lincoln brands, rather than maintaining the Mercury brand. The discontinuation of Mercury marked the end of an era for Ford's mid-range automobile division.
What is GM's luxury brand?
Cadillac Motor Car Division
Cadillac Motor Car Division, or simply Cadillac (/ˈkædɪlæk/), is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada and China. Cadillac models are distributed in 34 additional markets worldwide.
Is Ford or Mercury nicer?
When comparing the Ford brand to the Mercury brand, Ford has the advantage in the areas of horsepower, fuel efficiency and variety of models offered. Mercury has the advantage in the areas of used car pricing and towing capacity.
What is the higher brand of Ford?
Which Automaker Owns Lincoln? Lincoln is Ford's luxury brand. Ford has owned Lincoln for more than 100 years — it bought the automaker in 1922 — but as luxury divisions at major automakers go, Lincoln remains a bit player on the sales front. The brand currently has a lineup of four SUVs.
Is Mercury a luxury Ford?
Mercury was founded in 1939 by Edsel Ford, son of Henry, in order to sell entry-level luxury automobiles between the regular Ford line-up and the luxury-only Lincoln vehicles.
What is Ford's luxury brand?
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match.
What is the Ford luxury range?
Vignale Range
The Vignale Range Is The Most Premium Range Ford Have Ever Released.
Why did Ford discontinue Mercury?
The End of the Road for Mercury
The brand's mid-to-upper market pricepoint increasingly overlapped with popular Ford models and Lincoln's luxury-focused options. Stuck between more affordable and luxurious options, demand for Mercury vehicles suffered a gradual and irreversible decline.
What is Kia's luxury brand?
Kia recognized the importance of comfort when the company created its top-of-the-line K900 luxury sedan. Packed with features unseen on competing $100,000 luxury sedans, the K900 is the talk of Miami Kia dealerships, and a dream car of many customers.
What is Toyota's luxury brand?
Lexus
Lexus. Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars.
What is the Honda luxury brand?
Acura
Acura is the American luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, Mexico, Panama, and Kuwait.
