Is the Dodge logo a Ram?
Not exactly: the ram’s head has long served as the emblem for Dodge’s Ram pickup line, and since around 2010 Ram Trucks has operated as its own brand with a dedicated badge. The Dodge car lineup uses a separate wordmark rather than a ram image.
Understanding the logos today
Key branding distinctions
Before listing the current branding, here are the main differences you’ll notice on trucks and cars today.
- The Ram Trucks emblem is a stylized ram's head badge used on Ram-branded pickup trucks and cargo vans, signaling the separate Ram Trucks division within the Stellantis corporate structure.
- The Dodge brand primarily uses a Dodge wordmark; the ram head is not the standard emblem on most Dodge passenger cars. On older Dodge Ram-branded trucks, the ram was a familiar badge, but the emblem is now associated with Ram Trucks rather than Dodge cars.
- Historically, the ram symbol became closely tied to Dodge as customers came to know the "Dodge Ram" nameplate; the 2010 separation created a distinct Ram brand for trucks, while Dodge continued with its own branding for cars and SUVs.
The takeaway is that the ram head is the symbol of Ram Trucks; the Dodge logo today is largely a wordmark rather than a ram image.
Brand evolution: a timeline
Below is a concise timeline showing how the logos and branding have evolved in recent decades.
- Late 20th century: Dodge adopted a ram-themed emblem on its Ram pickup line, helping cement the Ram identity inside the Dodge family.
- 2009–2010: Fiat Chrysler Automobiles (FCA) reorganized, creating Ram as a separate brand for trucks; the ram head badge became the Ram Trucks logo.
- 2010s to present: Ram Trucks maintains a distinct ram head badge; Dodge continues with its own brand identity for passenger cars and SUVs.
The timeline shows how the ram symbol grew from a Dodge-based emblem into a standalone Ram Trucks brand badge, while Dodge retained its own branding for non-truck models.
Summary
In essence, the ram head is the symbol most closely associated with Ram Trucks, which was spun off from Dodge into a separate brand within Stellantis. The Dodge logo today is not simply a ram image; it centers on the Dodge wordmark and model-specific styling. For consumers, this distinction helps identify whether a vehicle is part of the Ram truck lineup or the Dodge car/SUV lineup.
Is a Dodge and Ram the same?
That's why if you own a Dodge pickup truck made before 2009, it's called a Dodge Ram, and post-2009 pickups are Ram trucks. They're still the same company. The only difference is that Dodge cars, SUVs, and minivans are under Dodge branding, and their pickups are labeled as the Ram brand.
Why did Dodge stop using the Ram logo?
Dodge and Ram were split into separate brands by their parent company, Fiat Chrysler Automobiles (FCA), in 2009. The decision to separate the two was driven by a strategic desire to focus each brand on different market segments and to create a stronger identity for each.
Are Ram and Dodge the same logo?
The Ram brand logo features the head of a ram, formerly the logo used by Dodge.
Why is Dodge now called Ram?
Chrysler bought Dodge in 1928, changing the brand's path. Under Chrysler, Dodge trucks kept getting better. This led to the 2010 split, making Ram its own brand. Now, Ram focuses on trucks, while Dodge makes performance cars like the Challenger, Charger, and Durango.
