Is the Ford Bronco American made?
Yes. The Ford Bronco is produced in the United States for the main two- and four-door models, which are assembled at Ford’s Michigan Assembly Plant in Wayne, Michigan. The Bronco Sport variant, as of 2024–2025, is built in Hermosillo, Sonora, Mexico.
That distinction matters for anyone asking whether the Bronco is “American-made.” Ford’s Bronco lineup reflects a cross-border manufacturing footprint: the core models are assembled in the United States, while one variant is manufactured in Mexico. The broader story includes a global supply network and shared platforms within Ford’s international operations. Here is a closer look at where current Bronco models are assembled and what that means for the label of American-made.
Production locations by model
Here are the current assembly sites for the Bronco family as sold in North America.
- Bronco (two-door and four-door): Michigan Assembly Plant, Wayne, Michigan, United States
- Bronco Sport: Hermosillo Assembly Plant, Sonora, Mexico
These locations illustrate the primary production footprint of the Bronco lineup. The core two- and four-door Broncos are produced in the United States, while the Bronco Sport is manufactured in Mexico, contributing to a mixed cross-border production profile for the model line.
What "American-made" means for vehicles
Assembly location vs. origin of components
In automotive terms, “American-made” typically refers to where a vehicle is assembled. It can also reflect where the majority of parts originate, which may involve global suppliers. In the Bronco’s case, the mainline models are assembled in the United States, but some components are sourced internationally and one variant is assembled in Mexico.
How buyers interpret the label
For consumers, the distinction can affect considerations such as warranty coverage, import/export rules, and perceptions about domestic manufacturing and job impact. Ford markets the Bronco as an American SUV with deep U.S. engineering heritage, even as the supply chain stretches across borders.
Implications for the market
As automakers increasingly balance domestic assembly with global sourcing, “American-made” becomes a nuanced label. Ford’s Bronco demonstrates how a popular model can maintain a strong American identity while incorporating international production elements.
Summary
The Ford Bronco is largely produced in the United States for its main variants, with the Bronco Sport built in Mexico. The label “American-made” therefore depends on whether you emphasize assembly location or overall production footprint, but for the core Bronco lineup, the U.S. remains the primary manufacturing home.
