Loading

Is the GR86 selling well?

Yes, the Toyota GR86 sports car has been selling well since its introduction in 2022. The GR86 has received positive reviews from automotive critics and enthusiasts, and its sales have been strong in key markets around the world.


Detailed Analysis of GR86 Sales Performance


The Toyota GR86 is a rear-wheel-drive sports car developed in collaboration with Subaru. It was introduced in 2022 as a replacement for the previous Toyota 86 and Subaru BRZ models. The GR86 has been praised for its balanced handling, responsive performance, and affordable price point, making it an attractive option for driving enthusiasts.


According to sales data, the GR86 has been performing well in the market since its launch. In the United States, Toyota sold over 12,000 units of the GR86 in 2022, exceeding initial sales projections. The car has also been selling strongly in other key markets, such as Japan and Europe, where it has found a loyal following among sports car buyers.


The success of the GR86 can be attributed to several factors:



  • Positive Reviews: The GR86 has received overwhelmingly positive reviews from automotive journalists and enthusiasts, who have praised its engaging driving dynamics, attractive design, and value proposition.

  • Affordable Price: The GR86 is priced competitively, with a starting MSRP of around $27,000 in the United States, making it accessible to a wider range of buyers.

  • Brand Reputation: As a Toyota model, the GR86 benefits from the company's reputation for reliability and quality, which has helped to attract buyers who are looking for a dependable sports car.

  • Enthusiast Appeal: The GR86's focus on driving enjoyment and its rear-wheel-drive layout have made it a popular choice among enthusiasts who appreciate the pure driving experience.


Overall, the Toyota GR86 has been a sales success, demonstrating that there is still strong demand for affordable, driver-focused sports cars in the market. The car's combination of performance, design, and value has resonated with buyers, and it is expected to continue selling well in the coming years.

Is GR86 selling well?


While a drop off in sales of this magnitude may be alarming enough, curiously, Toyota seems to have hoovered up the rest, with the platform-sharing GR86 reporting an increase of 41.9 percent. Indeed, Toyota has sold 7,467 GR86s so far this year, compared to 5,263 in 2023.



How many GR86 will be made?


860 vehicles
Note that only 860 vehicles will be made for the range-topping 2023 GR86 10th Anniversary Special Edition with exclusive performance features and orange exterior paint.



Is Toyota's GR86 outselling Subaru's BRZ in the US?


The GR86 is outselling the nearly identical BRZ by a ratio of five to one. A Subaru spokesperson told us: "The sales are directly linked to production.



Is Toyota 86 or Subaru BRZ better?


Verdict: Toyota GT86 vs. Subaru BRZ: which should you buy? Though they're different on paper, the experience of owning and driving both these models is extremely similar, so there's no bad pick. The choice ultimately comes down to availability and styling preference.



Does the GR86 sell well?


While it's of little surprise that due to Toyota's larger brand presence across the US, the GR86 is selling better, the Toyota is outselling Subaru's virtually identical model five times over. Taking a look at Subaru's other models' sales doesn't paint a pretty picture either.



How popular is GR86?


Toyota reported that over the last 12 months that sales of the Supra dropped 46% from the 4,952 units sold in 2022 to 2,652 units in 2023, even with a manual gearbox being an option. GR86 sales were also down in the U.S., it dropped just 7.7% to 11,078 units.



Why is GR86 being discontinued?


Production is ending because of impending crash regulations that the GR86 doesn't comply with. Toyota has said ``When they're gone, they're gone,'' and additional allocations in the UK are ``not in the plan at this stage.''



Why is GR86 hard to find?


Well, the GR86 isn't technically an all-new car. It's actually a thorough upgrade of the old Toyota GT86 sports car, which has been around for a decade now. And the main reason why Toyota only built a fairly small number of GR86s before killing it is that the car's structure doesn't meet tougher new safety rules.



Will there be a 2024 GR86?


The 2024 GR86 is a back-to-basics sports car in the best way. It's fun to drive whether you're a novice driver or a seasoned pro. It's also reasonably priced and somewhat practical.



What is the lifespan of the GR86?


150,000 miles
With proper maintenance, the GR86 engine can easily last 150,000 miles or more.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.