Is the Toyota Crown sold in the US?
As of 2025, the Toyota Crown is not sold in the United States. The Crown’s current market focus is Japan and a limited number of overseas markets, with no official US introduction announced. The model has a brief, historical US presence in the late 1950s under the Toyopet banner, but that iteration did not endure.
What the Crown is and how it fits Toyota's lineup
The Crown is Toyota’s long-running flagship model in Japan, historically positioned as a premium sedan with an emphasis on comfort, refinement, and advanced technology. In the 2020s, Toyota revived the Crown for the Japanese market with modern hybrid propulsion and a distinctive design language, branding it separately from the broader US Toyota lineup and from Lexus-branded models.
Design philosophy and features
Today's Crown blends hybrid technology with a premium feel, offering multiple drivetrain options and variants that emphasize comfort, ride quality, and efficiency. While it shares Toyota engineering DNA with other models, it is marketed as its own distinct model line rather than a direct US-market Toyota variant.
Historical US presence
Long before today’s market strategy, the Crown made an early, limited entrance into the United States during the Toyopet era. The initial US introduction occurred in the late 1950s and used the Toyopet branding, but the model failed to gain traction with American buyers and dealers, leading to its withdrawal in the early 1960s.
Timeline of notable US-market events
- 1958–early 1960s: Toyopet Crown is briefly sold in the United States as part of Toyota's early import strategy.
- Early 1960s: US sales of the Crown end as Toyota restructures its US lineup and dealer network.
- 2022–present: The Crown is relaunched for the Japanese market with modern hybrid technology; it is not officially sold in the United States.
The Crown’s brief early US era remains a historical footnote in Toyota’s global expansion, with no current plans communicated to bring the model officially to American showrooms.
The Crown today: markets, availability, and what to expect in the US
In the modern era, the Crown is marketed primarily in Japan, with export to a limited set of international markets that align with Toyota’s regional strategies. The vehicle emphasizes hybrid efficiency and premium comfort, with AWD options in some variants. It is not sold in the United States through official channels, and Toyota has not announced a US launch plan for the Crown as of 2025.
What this means for US buyers
For US consumers, there is no official Crown offering to purchase through Toyota or Lexus dealerships. Some gray-market imports occasionally appear through specialized importers, but these are not supported by Toyota US, may fail to meet US safety/emissions standards, and typically do not come with a US warranty.
Summary
The Toyota Crown is not sold in the United States in official channels as of 2025. Its current iteration is targeted at Japan and select overseas markets, following a brief and limited US appearance in the late 1950s. For now, US buyers seeking Toyota’s premium offerings should look to the Camry, and for luxury branding, the Lexus lineup, rather than the Crown.
Is a Toyota Crown bigger than a Camry?
The Crown is slightly longer and taller than the Camry but the Camry is slightly wider and gives you more headroom. The 2025 Camry and the Crown both come exclusively with a money-saving hybrid powertrain.
Is the Toyota Crown bigger than a RAV4?
Toyota RAV4: At a Glance. With its sedan-based platform the 2025 Toyota Crown Signia is longer and lower than the 2025 Toyota RAV4, which maintains a more traditional SUV shape. It has more interior passenger room than the RAV4 and premium interior features.
Is the Toyota Crown considered a luxury car?
Luxury Features Without the Premium Price
With features like a plush interior, heated and ventilated seats, a panoramic sunroof, and high-end materials, the Crown certainly feels like a luxury sedan. Plus, with a standard hybrid powertrain, it offers impressive efficiency without sacrificing power.
How much will the 2025 Toyota Crown cost?
$42,535
2025 Toyota Crown Pricing
The 2025 Toyota Crown has a starting sticker price of $42,535, with the range-topping Crown Platinum kicking off at $56,085. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $3,312 to $4,532 less than MSRP, depending on trim and equipment. These prices are updated weekly.
