Is Toyota Cressida still in production?
No, the Toyota Cressida is no longer in production. The Cressida was a mid-size luxury car produced by Toyota from 1973 to 1992, but it was discontinued over 30 years ago.
What Was the Toyota Cressida?
The Toyota Cressida was a rear-wheel-drive mid-size luxury car that was produced by the Japanese automaker Toyota from 1973 to 1992. It was positioned as a more premium offering above the Toyota Corona and Camry models, competing with other mid-size luxury sedans of the time such as the Nissan Laurel and Mazda Luce.
The Cressida went through several generations during its production run, with the first model introduced in 1973 and the final generation produced from 1988 to 1992. It was known for its comfortable ride, spacious interior, and reliable Toyota engineering.
Why Was the Cressida Discontinued?
The Toyota Cressida was discontinued in 1992 for a few key reasons:
- Shifting consumer preferences: As the 1990s approached, consumer demand was moving away from traditional mid-size luxury sedans towards more modern, front-wheel-drive designs.
- Competition from Lexus: Toyota launched its Lexus luxury division in 1989, which offered more advanced and premium vehicles that overshadowed the aging Cressida.
- Overlap with Camry: The Toyota Camry had grown in size and features, making it a more appealing option for many buyers who may have previously considered the Cressida.
With these factors in mind, Toyota decided to discontinue the Cressida nameplate in 1992 and focus its efforts on the Camry and the new Lexus brand.
