Is Toyota discontinuing the Venza?
There is no official announcement that Toyota is discontinuing the Venza as of November 2025; the model remains in Toyota's US lineup and continues as a hybrid-only crossover, with no published retirement date.
What follows is a review of the latest public statements from Toyota, current market dynamics surrounding mid-size crossovers, and what this could mean for buyers and owners. The topic has gained attention as automakers shift more resources toward electrification, but Toyota has not confirmed a formal end for the Venza at this time.
Official status and what it means
Below are the most recent signals from Toyota and credible automotive outlets regarding the Venza’s place in the lineup.
- Official statements: Toyota has not published a press release announcing the discontinuation of the Venza. The model has continued to appear in Toyota’s North American lineup and is listed in dealer inventories in several regions for the 2024 and 2025 model years.
- Powertrain and availability: The Venza remains a hybrid-only crossover with available all-wheel drive in some configurations, and there have been no official indications of a rapid move away from hybrid power for this model.
- Market signals: Industry outlets have periodically speculated about the Venza’s long-term fate given Toyota’s electrification push, but no credible report has confirmed an imminent discontinuation.
In summary, there is no confirmed plan to retire the Venza, and its future will likely hinge on Toyota’s broader product calendar and electrification strategy.
Notes from industry coverage
Analysts and automotive press have highlighted that Toyota tends to refresh or replace models on multi-year cycles. Any decision to discontinue the Venza would typically be accompanied by a formal announcement and a defined replacement strategy, which has not yet occurred as of late 2025.
Market context and potential future changes
To understand why the question persists, it helps to review the broader market and Toyota’s strategy for electrified crossovers.
- Electrification emphasis: Toyota continues to expand its hybrid and plug-in hybrid offerings while gradually introducing more BEV options. The Venza’s hybrid-only approach fits a transitional strategy rather than a full exit from the segment.
- Product cycle and refresh timing: A major redesign or discontinuation would typically be communicated through official channels at a planned point in Toyota’s product calendar. Until then, the Venza may receive incremental updates or remain largely unchanged.
- Competitive landscape: The midsize and large crossover segments remain highly competitive, with demand influenced by hybrid efficiency, interior space, and overall value. Toyota will weigh these factors when deciding the Venza’s long-term role.
The current outlook suggests no urgent move to discontinue, but the model could be refreshed, reconfigured, or replaced in the longer term as market conditions evolve and new electrified options roll out.
What this means for the lineup
For buyers and enthusiasts, the key takeaway is that the Venza is still part of Toyota’s strategy today, even as electrification accelerates. Observers expect continued evaluation of where the Venza fits among hybrids, plug-ins, and BEVs within Toyota’s ecosystem.
Implications for buyers and owners
If you’re considering a Venza or already own one, here are practical takeaways based on the current information.
- New buyers: The Venza remains a viable hybrid crossover option in many markets. Compare with the RAV4 Hybrid or other Toyota hybrids to ensure you’re choosing the best fit for space, fuel economy, and price.
- Current owners: There is no indicated immediate risk to ownership or warranty coverage from a discontinuation standpoint. Stay informed about recalls or service campaigns through official Toyota channels and your local dealer.
- Future alternatives: If Toyota ultimately shifts strategy, buyers may pivot toward updated RAV4 crossovers, BEV offerings, or next-generation hybrids as replacements or complements to the Venza.
As with any model in a dynamic product lineup, verify local inventory and official notices for any changes that could affect availability or pricing in your region.
Summary
At this time, Toyota has not publicly declared the discontinuation of the Venza. The hybrid-only crossover remains in the company’s lineup for the near term, with no retirement date announced. Market context and Toyota’s broader electrification strategy suggest that the Venza could continue to exist in some form, whether through updates or as part of a shifting lineup, but the final decision will come through official channels. Shoppers should monitor Toyota’s announcements and dealer communications for any changes, and consider nearby alternatives in Toyota’s hybrid and electrified crossover family if their plans shift.
Is there going to be a 2025 Venza?
Yes, a 2025 Toyota Venza exists, but it's being replaced by the all-new Toyota Crown Signia which takes its place in the lineup. The Crown Signia will offer a more upscale experience and is designed to replace the Venza. Toyota is strategically moving the Venza into the Crown Signia's premium niche.
This video provides an overview of the 2025 Toyota Venza and its features: 50sDrive DwellYouTube · May 18, 2025
- Discontinued but available: While the Venza is being discontinued, there are still 2025 model year Venzas available for purchase.
- Replaced by Crown Signia: The 2025 Toyota Crown Signia is essentially the new Venza, but with a more luxurious focus.
- Sales performance: The decision to discontinue the Venza was partly due to its modest sales numbers compared to other Toyota offerings.
- Premium positioning: The Crown Signia is positioned as a more premium vehicle, with a higher price point, but it aims to fill the gap left by the Venza in the market.
Why is Venza being discontinued?
Toyota stopped making the Venza primarily to make way for the newer, more upscale Toyota Crown Signia, as the two vehicles overlapped in the market. Other factors include modest sales performance compared to other Toyota models and a strategic refocus on other crossover offerings and electrification efforts.
Reasons for the discontinuation
- Market overlap: The Venza and the new Crown Signia are both midsize, two-row hybrid SUVs, making the Venza's position in the lineup redundant.
- Strategic refocus: Toyota is streamlining its crossover lineup to focus on vehicles with stronger sales and clearer market positioning, like the RAV4 and Highlander, while also pushing its electrification strategy.
- Shifting consumer preferences: There is a growing consumer preference for different types of vehicles, such as those with three-row seating or more affordable compact crossovers, making the Venza's market niche less attractive.
- Sales performance: Despite having a loyal following, the Venza's sales were consistently lower than other Toyota crossovers like the RAV4.
What will replace the Toyota Venza?
The Toyota Crown Signia is the vehicle that replaced the discontinued Toyota Venza. The Crown Signia is also a hybrid SUV but is positioned as a more premium and luxurious successor to the Venza. Key differences include the Crown Signia being longer and wider, with more cargo space, and a slightly less fuel-efficient but more powerful hybrid system than the Venza's.
You can watch this video to learn about the size and price differences between the Crown Signia and the Venza: 58sToyota WorldYouTube · Sep 20, 2024
Key differences
- Vehicle segment: The Venza was a mid-size crossover SUV, while the Crown Signia is positioned as a more upscale, premium mid-size hybrid SUV.
- Size and space: The Crown Signia is larger than the Venza, measuring about 7.5 inches longer and 1 inch wider. It also offers about 6.5% more cargo space with the rear seats folded down.
- Performance: The Crown Signia has a slightly less fuel-efficient but more powerful hybrid system than the Venza.
- Positioning: While the Crown Signia is a successor to the Venza, it is considered a more luxurious and expensive vehicle, with some customers opting to buy a 2024 Venza before they were discontinued to avoid the higher price tag.
Why isn't the Toyota Venza popular?
The Toyota Venza is not popular due to a combination of factors, including its higher price point compared to other Toyota models like the RAV4, limited cargo space, and a driving experience that some find disappointing. It also faces stiff competition and lacks features like a standard towing capability, and earlier models were considered confusing hybrids of different vehicle types.
This video discusses some common issues with the Toyota Venza: 59sRealistickYouTube · Jan 25, 2024
Key reasons for its lack of popularity
You can watch this video to learn about common issues with the Toyota Venza: 59sTech AddictsYouTube · Nov 25, 2022
- Price and value: The Venza is often priced higher than the RAV4 Hybrid, which offers more cargo space and a lower starting price.
- Cargo and utility: It offers less cargo space than some key competitors and does not have a towing capacity, which limits its utility compared to traditional SUVs.
- Disappointing driving experience: Some reviews have found the driving experience to be a letdown, with critiques including a large center tunnel that hinders passenger comfort, a lack of physical buttons for the infotainment system (on some models), and issues with road noise.
- Confusing market position: The original Venza was considered an "oddball" blending sedan and SUV features, and its return was met with a similar identity crisis, as it was a hybrid-only vehicle that didn't have the rugged appeal of a traditional SUV but was also less practical than other options.
- Strong competition: It competes in a crowded segment with well-established and popular alternatives like the Honda CR-V Hybrid and the Toyota RAV4 Hybrid, which provide more cargo room and a lower price.
- Other drawbacks: Owners have also reported issues such as soft paint that scratches easily, a less-than-crisp JBL sound system at high volumes, and the expensive and non-opening "stargazer" panoramic glass roof.
