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Is Toyota Prado available in the US?


The Toyota Prado is a popular mid-size SUV known for its rugged off-road capabilities and luxurious features. While it enjoys significant popularity in markets like Australia, the Middle East, and parts of Asia, many car enthusiasts in the United States wonder if this vehicle is available domestically. Let’s explore the availability of the Toyota Prado in the US and what options American consumers have.


The Toyota Prado: A Global Favorite


The Toyota Prado is part of Toyota's Land Cruiser family, which is renowned for its durability and performance in challenging terrains. It is particularly favored for its balance of off-road prowess and on-road comfort, making it a versatile choice for families and adventurers alike. However, its availability varies by region due to Toyota's market strategies and consumer preferences.


Is the Toyota Prado Sold in the US?


Unfortunately, the Toyota Prado is not officially sold in the United States. Toyota has chosen to focus on other models in the US market, such as the Toyota 4Runner and the larger Toyota Land Cruiser (when available). These vehicles cater to similar needs as the Prado, offering off-road capabilities and spacious interiors, but they are tailored to the preferences of American consumers.


Why Isn’t the Toyota Prado Available in the US?


There are several reasons why Toyota has not introduced the Prado to the US market:



  • Market Overlap: The Toyota 4Runner and the Land Cruiser already serve the mid-size and full-size SUV segments in the US. Introducing the Prado could create competition within Toyota's own lineup.

  • Emission and Safety Standards: Adapting the Prado to meet US-specific regulations for emissions and safety could require significant modifications, making it less cost-effective for Toyota.

  • Consumer Preferences: American consumers often prefer larger SUVs and trucks, which may explain Toyota's focus on models like the Sequoia and Tundra in the US.


Alternatives for US Consumers


If you’re in the US and interested in a vehicle similar to the Toyota Prado, here are some alternatives to consider:



  • Toyota 4Runner: A rugged mid-size SUV with excellent off-road capabilities, the 4Runner is a popular choice for adventure enthusiasts.

  • Toyota Land Cruiser: While the Land Cruiser is larger and more expensive than the Prado, it offers similar durability and luxury.

  • Lexus GX: The Lexus GX shares its platform with the Toyota Prado and is available in the US. It provides a comparable driving experience with added luxury features.


Conclusion


While the Toyota Prado is not available in the US, American consumers have access to several alternatives that offer similar features and capabilities. Whether you opt for the Toyota 4Runner, the Land Cruiser, or the Lexus GX, you can still enjoy the reliability and performance that Toyota is known for. If you’re set on owning a Prado, importing one from another market may be an option, but it comes with additional costs and regulatory hurdles.


Frequently Asked Questions

Is Toyota Prado same as Land Cruiser?


All the Prado 2023 comes with a rear view camera only. The Land Cruiser 2022 model is equipped with electric parking brake with hold and the Prado 2023 features electronic brake – force distribution (EBD). These were some of the differences between Prado and Land Cruiser in terms of specifications and features.



Why is Toyota Prado so popular?


While the Prado has always played second fiddle in the aspiration stakes to the full-fat LandCruiser, there is no doubt that the combination of comfort, space, practicality and off-road ability made the LandCruiser Prado a staple of suburban streets and off-road tracks in Australia over the decades.



What is Toyota Prado called in the USA?


Land Cruiser
It is marketed as the Land Cruiser 250 in Japan and simply the Land Cruiser in North America and some European countries. Some other markets such as Australia, China, Philippines, and other European countries retain the Land Cruiser Prado nameplate.



How much does a Toyota Prado cost in USA?


$50,000 Price Range
Prices will vary from dealership to dealership in the U.S., but Toyota's MSRP is $55,950 for the entry-level 1958 model with prices higher for the mid-range Land Cruiser model and the top-of-the-line First Edition model.



Which Lexus is equivalent to LandCruiser Prado?


Lexus GX
GX550 Sports Luxury
The new-generation Lexus GX launched in Australia earlier this year as part of the luxury brand's push into new vehicle segments. Although the Prado-based Lexus GX has been around since 2002, it's only now being offered in Australia in its third generation.



What is the Lexus version of the Land Cruiser?


This is the all-new Lexus GX 550 Overtrail. And that is my personal 2024 Land Cruiser first edition. It's got like 200 miles on it i've barely driven. It.



Will the 2024 Land Cruiser be available in the USA?


Toyota's off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin.



Why is Prado not sold in the USA?


The Toyota Prado is not sold in the United States due to market demand and regulations differences. The Toyota Prado is a mid-size SUV popular in many markets outside the US, but its size and features may not align with consumer preferences and regulations in the US.



Is Toyota Prado coming to us?


2024 Toyota LandCruiser 250 Series revealed for USA; 'Prado' entry-level price confirmed.



Can I buy a Toyota Prado in the USA?


Toyota announced that the new 2024 Prado 250 Series will hit the North American markets in August of 2024.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.