Was Mercury part of Ford?
No, Mercury was not part of Ford. Mercury was a separate automobile brand owned and operated by the Ford Motor Company from 1938 until its discontinuation in 2011.
The History of Mercury
Mercury was established by Ford in 1938 as a mid-price brand positioned between the entry-level Ford and the luxury Lincoln brands. The first Mercury model, the Mercury Eight, was introduced in 1939 and was designed to appeal to consumers who wanted more features and performance than a standard Ford but didn't want to pay the premium for a Lincoln.
Over the decades, Mercury expanded its lineup to include a variety of sedans, coupes, convertibles, and station wagons. Some of the most well-known Mercury models included the Cougar, Marquis, Mountaineer, and Sable.
While Mercury was a separate brand, it was wholly owned and operated by the Ford Motor Company. The two brands shared many components, platforms, and even some styling cues, but they were marketed and sold through distinct dealer networks.p>
The Decline and Discontinuation of Mercury
By the late 2000s, Mercury's sales had declined significantly, and Ford decided to discontinue the brand in 2011. The decision was driven by a number of factors, including the rise of more premium Ford models, the increasing popularity of SUVs and crossovers, and the overall decline of the mid-price sedan market.p>
The last Mercury model, the Mercury Grand Marquis, rolled off the assembly line in January 2011, marking the end of the brand's 73-year history. Ford's focus shifted to strengthening its core Ford and Lincoln brands, which continue to be sold today.
Did Ford make a Mercury truck?
Ford Trucks - Mercury Trucks. Right after World War II, when Ford Motor Company of Canada setup the Ford/Monarch and Mercury/Lincoln dealership networks, a new truck line was established. All Mercury dealers had Mercury trucks to sell.
Will Ford bring Mercury back?
Road presence The sculpted body size sides. Along with the sharp lines and curves.
Is Mercury Outboards owned by Ford?
Mercury automobiles were a now discontinued division of Ford Motor Company. Mercury Marine was founded by Carl Kiekhaefer as Kiekhaefer Mercury. In1961, Mercury became a division of Brunswick Corporation. Some of their product lines include Mercury, Mercury Racing, MerCruiser, and Mariner outboards.
Is Mercury the luxury brand of Ford?
Until Ford discontinued the brand in 2011, Mercury sat in the middle of the company's lineup—fancier than Ford but not as luxurious as Lincoln. The brand had its heyday from the 1950s through the 1980s, with cars like the Cougar, Monterey, Montclair, and Turnpike Cruiser still commonplace at classic car shows.
Is Mercury Grand Marquis made by Ford?
Ford manufactured the Grand Marquis, alongside the Mercury Marquis, Mercury Marauder, Ford (LTD) Crown Victoria, and (beginning in 2007) the Lincoln Town Car, at two facilities: the St. Louis Assembly Plant in Hazelwood, Missouri (1979–1985) and the St. Thomas Assembly Plant in Southwold, Ontario, Canada (1986–2011).
Why did Ford eliminate Mercury?
Ford discontinued the Mercury brand in 2011 as sales dropped to less than 1 percent of US sales share. Ford recently announced the end of sales of most of their passenger cars due to shifting sales trends. Again Ford is building what sells, Trucks, SUVs and Crossovers.
Who bought out Mercury boat motors?
the Brunswick Corporation
Following Kiekhaefer's death in 1983 in Fond du Lac, Wisconsin, his son Fred purchased Aeromarine and later sold it to the Brunswick Corporation, bringing all of Elmer Carl Kiekhaefer's innovations under one roof. Today, Mercury Marine remains a powerful entity of the Brunswick Corporation.
Is MerCruiser a Ford or Chevy?
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard engines, as well as a lineup of electric outboard motors.
What companies did Ford own?
Ford now encompasses two brands: Ford and Lincoln. Ford once owned 5 other luxury brands: Volvo, Land Rover, Jaguar, Aston Martin, and Mercury. Over time, those brands were sold to other companies and Mercury was discontinued.
Was Mercury a Ford company?
Mercury was a brand of medium-priced automobiles that was produced by American manufacturer Ford Motor Company between the 1939 and 2011 motor years.
