Was the Toyota Crown discontinued?
The Crown is not globally discontinued. Toyota stopped Crown sales in the United States after the 2023 model year, but the model remains in production and on sale in Japan and in select overseas markets. Here is a detailed look at the current status and what it means for buyers and fans.
Current status of the Crown
Here’s where the Crown stands today, region by region, based on the latest available information from Toyota and market data.
Global availability
Globally, the Crown is still positioned primarily as a Japan-market flagship sedan, with limited availability in a few overseas markets. Outside Japan, availability varies by country and is often constrained by regulatory and distribution decisions. In the United States, the Crown is no longer offered for sale as of the 2023 model year.
- United States: Discontinued after the 2023 model year; no current U.S.-spec Crown on sale.
- Japan and select overseas markets: Crown remains in production and is sold in the domestic market with updated powertrains and styling.
- Other markets: Availability has been sporadic and subject to local dealership decisions and import regulations.
In short, the Crown continues in some regions and at a reduced global footprint, but its presence is not uniform around the world.
Recent developments and market-by-market status
A concise timeline helps illustrate how the Crown’s status has evolved in recent years.
- Early 2020s: Toyota revives the Crown name with a new generation targeted at Japan and select international markets, signaling a more regional approach to the model.
- 2022-2023: The Crown is introduced in the United States as a distinct flagship sedan, drawing attention for its design and hybrid technology.
- 2023-2024: U.S. sales decline; Toyota confirms that Crown will not be continued in the U.S. beyond the 2023 model year.
- 2024-2025: The Crown continues to be sold in Japan and in a limited set of overseas markets, with updates to powertrains and trims while emphasizing its domestic heritage.
These milestones show a shift from broad global availability to a more regionally focused strategy, with the Crown remaining a symbol of Toyota’s flagship sedan lineup in Japan.
What this means for buyers and enthusiasts
The most important takeaway for prospective buyers is regional availability. If you’re in the United States, there is no current Crown on sale, and options include considering similar Toyota vehicles or importing a Crown from Japan—an option that involves regulatory considerations, warranty questions, and potential import taxes. In Japan and some other markets, the Crown remains a current model with official dealer support and parts availability.
Tips for potential buyers
- Check local Toyota dealer inventories and official regional sites for current specifications and pricing in your country.
- If considering import, research compliance, taxes, and service support before committing.
- Explore alternative Toyota sedans (or Lexus counterparts) that may meet similar requirements if Crown is not available locally.
For more context, monitor Toyota’s official communications, as regional strategies can shift with market demand and regulatory changes.
Summary
Bottom line: The Toyota Crown is not globally discontinued. The United States stopped Crown sales after the 2023 model year, while production and sales continue in Japan and select overseas markets, albeit with a regional footprint that varies. Prospective buyers should verify local availability and consider import options if seeking a Crown outside its core markets.
Conclusion
In a rapidly changing market, the Crown’s status reflects Toyota’s regionalized strategy: maintaining a flagship presence in Japan while adjusting availability elsewhere to match demand and regulatory realities. The Crown remains recognizable as Toyota’s luxury sedan heritage, still produced in Japan and offered where allowed, even as it recedes from some markets.
Does Toyota still sell Crown?
Yes, the Toyota Crown is coming back for the 2026 model year and will be available in summer 2025. This premium blend of sedan and crossover lets you drive in a commanding position without sacrificing agility. Plus, the Crown relies on a powerful hybrid powertrain to provide exceptional MPG and power.
Will there be a 2026 Toyota Crown?
Two Grades, 100% Hybrid, 100% All Wheel Drive
The 2026 Toyota Crown Signia brings a unique combination of style, comfort and performance. Available in XLE and Limited grades in a choice of five color options that include Storm Cloud, Bronze Age, Finish Line Red, Black, or Oxygen White.
Why did the Toyota Crown fail in the US?
In 1960, Toyota temporarily suspended exports to the region as the Crown was not capable of speeds needed on American freeways, before introducing an improved model.
Do Toyota still make the Crown?
In 2022, Toyota unveiled four models with different personalities, rather than just one sedan, to the world as the Crown series. Following the launch of the Crossover, Sport, and Sedan, comes the fourth model in the lineup of the Crown series, the Estate.
