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What brand of car is the Navigator?

The Navigator is a model from Lincoln, the luxury division of Ford Motor Company. As Lincoln’s flagship full-size SUV, it emphasizes upscale materials, advanced technology, and spacious comfort for passengers.


Brand and Model Overview


Lincoln operates as Ford’s luxury brand, focusing on refined rides, quiet cabins, and premium interiors. The Navigator sits at the top of Lincoln’s SUV lineup and is marketed as a premium alternative to other luxury full-size SUVs. The vehicle’s lineage stretches back to the late 1990s and has evolved through several generations, including the extended-wheelbase Navigator L variant designed to increase rear-seat space.


Historical Timeline of Generations


Below is a concise look at the Navigator’s major generations and how its design and features have evolved over time.



  • Gen 1 (1998–2002): Lincoln’s first full-size SUV, prioritizing interior space and practicality with a traditional body-on-frame design.

  • Gen 2 (2003–2017): A redesigned, more contemporary model with upgraded luxury features and technology; Navigator L (extended-wheelbase) was introduced later to add rear passenger space.

  • Gen 3 (2018–present): A modern platform with refined styling, enhanced tech, and ongoing updates, including special editions and trims such as Black Label.


These milestones illustrate how the Navigator transitioned from a utility-focused SUV to a true luxury flagship with multiple configurations and premium options.


Current Positioning and Notable Features


Today, the Navigator competes in the luxury full-size SUV segment against models from Cadillac, GMC, Lexus, and Infiniti. It emphasizes comfort, generous interior space, and a wealth of technology designed for both passengers and drivers.


Key features commonly highlighted in recent Navigator models include premium seating with available massaging and climate-controlled options, upscale interior materials, a large central touchscreen, advanced driver-assistance systems, and a quiet, composed ride that aligns with Lincoln’s luxury branding.


Notable configurations and trims



  • Navigator (base)

  • Navigator Reserve – higher-end features and trims

  • Navigator Black Label – premium, themed luxury editions

  • Navigator L – extended-wheelbase variant for extra rear-seat space


The Navigator lineup reflects Lincoln’s strategy to offer tiered luxury packages and special editions that cater to different buyer preferences, from comfort-focused to prestige-driven buyers.


Conclusion


In summary, the Navigator is Lincoln’s luxury-brand SUV. It represents Lincoln’s flagship approach to premium comfort, space, and technology in a full-size SUV, supported by Ford Motor Company’s engineering resources while carrying Lincoln’s distinctive design language and customer experience ethos.


Summary


The Navigator is a Lincoln product, not Ford or another brand; a flagship full-size luxury SUV with multiple generations and trims—including the extended-wheelbase Navigator L and Black Label editions—that sits at the top of Lincoln’s SUV lineup for buyers seeking premium comfort and space.

Is a Lincoln Navigator bigger than a Chevy Tahoe?


No, a Navigator is not bigger than a Tahoe; the Tahoe is slightly longer and wider, but the Navigator is taller. The Navigator offers more passenger volume and greater legroom in the third row, while the Tahoe has more cargo space behind the rear seats. 

Feature Lincoln Navigator Chevrolet Tahoe
Length 210.0210.0210.0 inches 210.7210.7210.7 inches
Width 79.979.979.9 inches 81.081.081.0 inches
Height 76.476.476.4 inches 75.875.875.8 inches
Passenger Volume More (172172172 cubic feet) Less (168.3168.3168.3 cubic feet)
Max Cargo Space Less (121.6121.6121.6 ft³) More (122.7122.7122.7 ft³)
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How much does a Lincoln Navigator cost?


A new Lincoln Navigator costs between approximately $99,995 and $116,995 for the 2025 models, depending on the trim level. The price varies by trim, with the Reserve starting at a lower price and the Black Label at a higher price. For example, the 2025 Navigator Reserve starts at about $99,995, while the 2025 Navigator Black Label starts around $116,995. 

Trim Starting MSRP
2025 Lincoln Navigator Reserve ~$99,995
2025 Lincoln Navigator Jet Appearance Package ~$103,495
2025 Lincoln Navigator Black Label ~$116,995
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Is Lincoln Navigator a good car?


The Lincoln Navigator has stayed the course for over 25 years, dutifully providing full-size-SUV luxury and notable towing power. With room for up to eight passengers and available with two wheelbases—the longer version increases cargo room—its natural competitors are the Cadillac Escalade and Jeep Grand Wagoneer.



Is a Lincoln Navigator considered a luxury car?


The Lincoln Navigator is a full-size luxury SUV marketed and sold by the Lincoln Motor Company brand of Ford Motor Company since the 1998 model year. Sold primarily in North America, the Navigator is the Lincoln counterpart of the Ford Expedition.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.