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Were Mercury Cougars and Ford Mustangs built on the same line?


The Mercury Cougar and Ford Mustang are two iconic vehicles that have captured the hearts of car enthusiasts for decades. While they share a rich history and some similarities, many people wonder whether these two cars were built on the same production line. Let’s dive into the details to uncover the truth behind this question.


The Shared Platform: Ford's "Pony Car" Legacy


Both the Mercury Cougar and Ford Mustang were built on the same platform during their early years. Specifically, they shared the Ford Motor Company's "pony car" platform, which was designed to create sporty, compact cars with a focus on performance and style. The Cougar was introduced in 1967 as a more upscale and luxurious counterpart to the Mustang, which had already taken the market by storm in 1964.


Despite sharing the same platform, the two cars were marketed to different audiences. The Mustang was aimed at younger, performance-focused buyers, while the Cougar targeted a more mature, luxury-oriented demographic. This distinction influenced their design, features, and pricing.


Production Lines: Were They Truly Built Together?


While the Mercury Cougar and Ford Mustang shared a platform, they were not always built on the exact same production line. In the early years, the Cougar was assembled at Ford's Dearborn Assembly Plant in Michigan, while the Mustang was produced at multiple locations, including the Dearborn plant and the Metuchen Assembly Plant in New Jersey. This separation allowed Ford to tailor the assembly process to the unique features and finishes of each vehicle.


However, there were instances where production lines overlapped, especially as Ford streamlined manufacturing processes. By the 1970s, as the Cougar and Mustang evolved, their production became more integrated, particularly when the Cougar transitioned to sharing the Mustang's Fox platform in 1979. This shift brought the two cars closer together in terms of assembly and design.


Key Differences Between the Cougar and Mustang


Despite their shared roots, the Mercury Cougar and Ford Mustang had several distinct characteristics that set them apart:



  • Design: The Cougar featured a more refined and luxurious design, with hidden headlights and a more sophisticated grille, compared to the Mustang's sporty and aggressive styling.

  • Interior: The Cougar offered more upscale interior options, including woodgrain accents and premium upholstery, catering to a higher-end market.

  • Performance: While both cars had performance-oriented models, the Mustang was more focused on raw speed and handling, whereas the Cougar balanced performance with comfort.


Conclusion


In summary, the Mercury Cougar and Ford Mustang were closely related vehicles that shared platforms and, at times, production facilities. However, they were not always built on the same line, particularly in their early years. Their shared history is a testament to Ford's ability to create distinct vehicles that appeal to different segments of the market while leveraging common engineering and manufacturing processes. Whether you're a fan of the sporty Mustang or the luxurious Cougar, both cars remain iconic symbols of American automotive history.


Frequently Asked Questions

What does XR7 mean on a Mercury Cougar?


experimental racing
It's been suggested that "XR-7" is a cipher for "experimental racing," and there was, in fact, a team of Cougars prepared by NASCAR specialist Bud Moore for drivers Dan Gurney and Parnelli Jones to compete in the 1967 Sports Car Club of America (SCCA) Trans-Am road-racing championship.



Is a Mercury Capri the same as a Mustang?


From 1979 to 1986, the second generation Capri became part of the Mercury model line as a U.S. built pony car, a badge engineered variant of the contemporary Ford Mustang.



What year of Mercury Cougar to avoid?


The Cougar has 2 generations, each with their own issues. Using the same PainRank™ system we've determined that you're better off avoiding the 8th generation (1999–2002).



What was the Ford equivalent to the Mercury Cougar?


The Cougar XR-7 also returned as a personal luxury coupe, now a counterpart of the Ford Thunderbird, a pairing that lasted through 1997.



What years of Mercury Cougar should I avoid?


The Cougar has 2 generations, each with their own issues. Using the same PainRank™ system we've determined that you're better off avoiding the 8th generation (1999–2002).



What is the most desirable Mercury Cougar?


Today, Cougars from 1967 to 1970 are all very collectible, especially the convertibles. Of the near 375,000 Cougars built in its four years of production, only about 13,500 were ragtops. The most collectible, no surprise, are the 428 Cobra Jets, the 427 GTE, and the Eliminator CJ model.



Is the Mercury Cougar the same as the Mustang?


As a rule, the Cougars from these first two generations are a bit heavier and a lot better equipped than their Mustang counterparts. Production ran at a fraction of what Mustangs sold, in part due to a smaller dealer network, but also because the Cougars were significantly more expensive.



Did Ford make the Mercury Cougar?


It's been 7 years since Ford Motor company closed up their mercury division. During the Marque's 73-year history, it was mostly known for unexciting, badge-engineered versions of ford brand cars. One of the rare exceptions was the first-generation Mercury Cougar.



What was the Mercury version of the Mustang?


In 1967, the Cougar was introduced, which was Mercury's version of the Ford Mustang. The 1970s saw the introduction of the Grand Marquis, Mercury's best-selling nameplate.



What is the rarest Mustang built?


Option how would you feel driving one of these 21 Elite convertibles. Each a true Gem of performance. And exclusivity among them one is truly.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.