What are Ford replacing the Fiesta with?
Ford Motor Company has announced that it will be discontinuing its popular Fiesta subcompact car and replacing it with a new compact crossover SUV model. This move is part of the automaker's broader strategy to shift its focus towards more profitable and in-demand vehicle segments, such as SUVs and trucks.
The Fiesta's Retirement
The Ford Fiesta, which has been a staple in the automaker's lineup for over 40 years, will be phased out by the end of 2023. The decision to discontinue the Fiesta comes as consumer preferences have shifted away from traditional subcompact cars towards larger, more versatile vehicles like crossovers and SUVs. Ford's sales of the Fiesta have been declining in recent years, making it less viable to continue investing in the model.
The New Compact Crossover
To replace the Fiesta, Ford is developing a new compact crossover SUV that is expected to debut in 2024. The as-yet-unnamed model will be positioned below the popular Ford Escape in the automaker's lineup, offering a more affordable and fuel-efficient alternative for buyers seeking a small, practical, and capable vehicle.
- The new compact crossover will feature a modern, SUV-inspired design with increased ground clearance and a more spacious interior compared to the Fiesta.
- It will be available with a range of powertrain options, including efficient turbocharged gasoline engines and potentially a hybrid variant.
- The vehicle will be built on a new platform that is designed to provide a comfortable and engaging driving experience, while also offering the utility and versatility that consumers demand in the crossover segment.
Ford's decision to replace the Fiesta with a compact crossover reflects the broader industry trend towards larger, more versatile vehicles. As consumer preferences continue to evolve, automakers must adapt their product lineups to meet the changing demands of the market.
