What are the trim levels for the 1969 C10?
The 1969 Chevrolet C10 offered four primary trim levels: Base (work truck), Custom, Custom Deluxe, and Super Custom.
The second-generation C/K trucks, produced from 1967 to 1972, used trim packages to differentiate equipment and appearance. For the 1969 C10, buyers could choose from a progression of trims that ranged from utilitarian to well-appointed, with options varying by cab style, bed length, and available packages.
Here are the main trim levels available for the 1969 C10:
- Base (Work Truck) — The most basic configuration, focused on utility with minimal chrome, straightforward instrumentation, and durable interior features.
- Custom — Adds exterior styling touches, a more comfortable interior, and additional equipment compared to Base.
- Custom Deluxe — A higher-trim option with more chrome accents, upgraded interior trim, and a broader set of available features.
- Super Custom — The top-tier trim, offering maximum chrome highlights, premium upholstery, and the widest range of options.
In practice, buyers often selected Custom or Custom Deluxe for a good balance of price and features, while Super Custom represented the most feature-rich configuration. Availability of specific features could vary by cab configuration and bed length.
Trim details by level
Base (Work Truck)
The Base trim prioritized practicality and affordability, with minimal chrome, simple interior materials, and essential instrumentation designed for work use. It typically paired with the standard bed and basic seating for durability.
Custom
Custom trucks offered added exterior and interior styling cues, including optional two-tone paint and more comfortable interior treatments. This trim aimed to improve daily usability without stepping into luxury territory.
Custom Deluxe
Custom Deluxe provided a higher level of finish, including more chrome accents and upgraded interior trim, along with a broader range of options. It was targeted at buyers seeking a more refined appearance and additional comfort features.
Super Custom
Super Custom was the most premium trim for the 1969 C10, featuring the most extensive chrome detailing, upscale upholstery, and the widest array of options. It emphasized style and comfort while maintaining the truck’s utility.
Summary
The 1969 Chevrolet C10’s trim ladder spanned from Base (work-truck) to Super Custom, with Custom and Custom Deluxe occupying the middle ground. Each level offered a distinct mix of exterior styling, interior quality, and equipment, allowing buyers to tailor the truck to practical needs or a higher level of comfort and presentation.
What are the different types of C10?
May 20, 2025 Knowledge
- First Generation C10 (1960-1966): The C10 was a new type of truck for Chevrolet.
- Second Generation C10 (1967-1972): Wildly popular with Chevy truck enthusiasts, the 1967-1972 Chevy C/K series was dubbed the “Action Line” trucks.
- Third Generation C10 (1973-1987):
What is a 1969 C10 worth?
Typically, you can expect to pay around $17,773 for a 1969 Chevrolet C10 1/2 Ton in good condition with average spec.
What's special about the 1969 Chevy truck?
For 1969, the interior underwent some component changes, adopting a foot-operated parking brake and a redesigned steering wheel; a two-spoke design (with a plastic horn button) replaced the previous three-spoke design (with a chrome horn button).
What was the Scottsdale package?
The Scottsdale package was a mid-level trim option for Chevrolet and GMC trucks from the 1970s into the 1990s, offering a balance between a base work truck and a luxury model. It provided upgraded features like enhanced seating, carpeted floors, and exterior chrome accents, making the vehicle more comfortable without the higher cost of a top-tier trim like the Silverado.
- Positioning: The Scottsdale trim was positioned as a middle ground, a step up from the base Cheyenne or Custom models.
- Comfort and convenience: It came with more creature comforts, such as carpeted floors, improved cloth or vinyl seating, and upgraded door panels.
- Features: Depending on the model year, it could include additional amenities like courtesy lights, power windows, power locks, and a more advanced radio system.
- Appearance: The package often included extra exterior chrome and improved front-end styling, such as the quad-headlight grille on some models.
- Usage: It was popular with buyers who wanted a more refined and comfortable daily driver or a more capable truck that was still affordable.
- Legacy: The Scottsdale trim was retired after the 1998 model year, but the name has been the subject of trademark filings in recent years, leading to speculation about a possible return.
