What are the WRX sales by color?
The short answer: there isn’t a publicly published, color-by-color breakdown of WRX sales.
The WRX’s color distribution—how many units were sold in each exterior color—would reveal consumer preferences and regional trends, but such a hue-level split is not routinely published by Subaru or credible market trackers. Access to color-by-color figures would typically require internal company data or paid datasets not available to the general public.
What the data question asks and why it matters
The request seeks a breakdown of Subaru WRX sales by exterior color, effectively a color-by-color tally. Such data could illuminate which hues move product fastest, reveal market-specific preferences, and indicate how styling changes over time affect order patterns.
Scope and definitions
Color-by-color data can hinge on exterior paint names or market-specific color naming. Figures, when they exist, may be reported by model year and region, making cross-year or cross-market comparisons tricky. The lack of standardization complicates interpretation and synthesis.
Why public color-by-color WRX data is hard to come by
Automakers rarely publish granular color distributions for individual models. Investor materials and press releases tend to focus on total WRX volumes, trims, and feature sets rather than hue-level splits. If color-by-color data exists, it is typically held internally or within licensed datasets and is not freely accessible.
- Public disclosures usually group sales by model or trim, not by exterior color.
- Color naming and availability vary by market and year, complicating consistent comparisons.
- Granular color data is often treated as internal or strategic information and may be restricted for competitive reasons.
In practice, these factors mean precise WRX color-by-color figures are not available through official channels or widely cited third-party sources.
How to pursue color-by-color WRX sales data
If you’re trying to obtain or estimate color-by-color WRX sales, here are practical routes and the considerations that come with them:
- Submit a data request to Subaru’s corporate communications or investor relations team. They can confirm whether any color-level data exists and whether it can be shared publicly or with a license.
- Access dealer-level or VIN-level sales data through licensed market-data providers or industry consortia. Color is typically captured by exterior paint code, but access is restricted and licensing may apply.
- Consult market research firms that compile model-by-color datasets for paying clients. Availability and year-to-year coverage vary by market and product line.
- Review official Subaru publications and regional press kits for any color-by-color notes or trends. It’s uncommon, but occasionally color mix insights appear in production or customer-satisfaction reports.
- Use proxy estimates based on Subaru’s overall color popularity across its lineup as a rough guide, with clear caveats about the approximation. This is not a substitute for actual color-level sales data.
In practice, robust color-by-color WRX sales figures require access to restricted internal data or paid market datasets. Without that access, precise numbers cannot be responsibly stated.
WRX color palette and branding
Over the years, the WRX has been associated with a distinctive color lineup. World Rally Blue remains the model’s iconic hue, complemented by a range of whites, silvers, grays, and darker tones. Availability and exact color names shift by model year and market, reflecting styling updates and regional preferences. The color mix can influence dealer allocations and perceived desirability, even when exact sales by color aren’t publicly disclosed.
Iconic colors
World Rally Blue (WRB) is the long-standing hallmark of the WRX. Other commonly offered options include white, black, silver/gray tones, and occasional red or blue hues in various years and regions.
Current lineup snapshot
In recent years, the WRX has shown a core set of colors—usually blue, white, black, and gray—with seasonal or market-specific additions. The exact palette varies by year and region, so availability can differ between the United States, Europe, and Asia-Pacific markets.
Summary
Public, precise WRX sales by color are not available. To obtain color-by-color figures, one must access restricted Subaru data or pay for specialized market datasets. While iconic hues like World Rally Blue shape the WRX’s identity and consumer perception, hue-level sales figures are not published in standard market reports. For context, color popularity trends can be observed in broader Subaru color offerings and marketing materials, but they do not substitute for actual color-level sales counts.
Why is the Subaru WRX not selling?
Tariffs pressured Subaru into axing the cheapest WRX model and bumping the price on the next tier up (Premium) by $1,000. Since its launch in 2022, the base price of a WRX has climbed by nearly $10,000—or about 30%. Meanwhile, sales are down 41% so far in 2025.
How many Sonic Yellow WRX were made?
Approximately 1,000 Sonic Yellow WRX and WRX wagons were made, consisting of about 500 2002 sedan models and 500 2003 wagon models. The yellow was a special color for the 2002 and 2003 model years only.
- 2002 Sedan: Approximately 500 units were produced in Blaze Yellow, which is also known as Sonic Yellow.
- 2003 Wagon: Around 500 Sonic Yellow WRX wagons were made.
What are Subaru's most popular colors?
Crystal White Pearl remains the most popular choice among Subaru buyers, offering a clean, sophisticated appearance that photographs beautifully and maintains strong resale value. Magnetite Gray Metallic provides a modern alternative that hides minor scratches and dirt better than lighter colors.
Why are WRX always blue?
Comments Section It's the WRC colour theme of Subaru. Every official Subaru World Rally Team car was WR Blue with gold wheels and gold/yellow ``swoosh''. Reason is the sponsorship of State Express 555, a cigarette brand popular in asia. EDIT: took me less than 10 seconds to find that via google, btw.
