What are they replacing the Ford Edge with?
Ford Motor Company has announced that it will be discontinuing the Ford Edge SUV and replacing it with a new crossover model. The move is part of the automaker's broader strategy to shift its lineup towards more fuel-efficient and versatile vehicle types to meet changing consumer preferences.
The End of the Ford Edge
The Ford Edge, a midsize crossover SUV that has been in production since 2006, will be phased out by the end of the 2023 model year. The Edge has been a steady seller for Ford over the years, but the automaker believes it's time to move in a new direction with a more modern and efficient crossover model.
The New Crossover Replacement
Ford has not yet revealed the specific details of the new crossover model that will replace the Edge, but the company has provided some high-level information. The new vehicle will be built on a unibody platform, which is a common design for modern crossovers and SUVs, providing a smoother ride and better fuel economy compared to traditional body-on-frame SUVs. It is expected to offer a range of powertrain options, including hybrid and potentially even all-electric variants, to appeal to a broader range of consumers.
Reasons for the Change
Ford's decision to discontinue the Edge and replace it with a new crossover model is driven by several factors:
- Shifting consumer preferences: Buyers are increasingly gravitating towards more fuel-efficient and versatile crossover vehicles, moving away from traditional SUVs.
- Regulatory pressures: Stricter fuel economy and emissions regulations are pushing automakers to develop more efficient vehicle models.
- Competitive landscape: Other automakers have introduced newer and more advanced crossover models, putting pressure on Ford to keep up with the latest industry trends.
By introducing a new crossover model to replace the Edge, Ford aims to better align its lineup with the evolving needs and preferences of today's car buyers.
Timing and Availability
Ford has not yet provided a specific timeline for the launch of the new crossover model that will replace the Edge. However, it is expected to debut sometime in the next 12-24 months, with the first models likely to hit dealerships in late 2024 or early 2025.
