What brand does Toyota own?
Toyota Motor Corporation, one of the world's largest automakers, owns the Lexus brand of luxury vehicles. Lexus was launched in 1989 as Toyota's premium brand, targeting the luxury vehicle market.
Lexus as Toyota's Luxury Brand
Lexus was established by Toyota in 1989 as a separate luxury division to compete with other premium automotive brands such as Mercedes-Benz, BMW, and Cadillac. Lexus vehicles are designed, engineered, and manufactured by Toyota, but marketed and sold as a distinct luxury brand.
The Lexus lineup includes sedans, SUVs, coupes, and hybrid models that are positioned as more upscale and premium compared to Toyota's mainstream vehicle offerings. Lexus has become one of the top-selling luxury automotive brands worldwide, known for its focus on quality, reliability, and customer service.
History of Lexus
Toyota launched the Lexus brand in 1989 with the debut of the Lexus LS 400 sedan, which was designed to compete with established luxury marques. The Lexus brand was created to help Toyota gain a foothold in the lucrative and competitive luxury vehicle market.
- Lexus was initially only sold in the United States, but has since expanded to other global markets.
- Over the years, Lexus has introduced a wide range of luxury vehicles, including SUVs, coupes, and hybrid models.
- Lexus has consistently been ranked among the top luxury automotive brands in terms of quality, customer satisfaction, and reliability.
By owning the Lexus brand, Toyota has been able to leverage its engineering expertise and manufacturing capabilities to produce high-end luxury vehicles that appeal to a different customer base than its mainstream Toyota models.
