What brand is the owner of Acura?
Acura is owned by Honda Motor Co., Ltd., and operates as Honda’s luxury vehicle division. In other words, Acura is a brand under Honda, not an independent automaker.
Ownership and corporate structure
Acura functions as the premium arm of Honda. While Acura has its own model lineup, design language, and branding, it is part of Honda’s corporate umbrella. This means Honda Motor Co., Ltd. holds the ownership and sets the overarching strategy for Acura.
Historical context
Acura was introduced in 1986 in the United States as the first luxury brand created by a Japanese automaker, signaling Honda’s entry into the premium segment. Since its inception, Acura has operated under Honda’s ownership and has expanded its market reach beyond the U.S. to other regions, while maintaining a distinct identity within Honda’s portfolio.
Current market positioning
Today, Acura emphasizes a blend of performance, technology, and refined interiors, leveraging Honda’s engineering and manufacturing capabilities. The brand continues to be marketed as Honda’s luxury division, with ownership remaining under Honda Motor Co., Ltd. while pursuing its own product strategy and dealer network.
Summary
In summary, Acura is the luxury brand owned by Honda Motor Co., Ltd. It serves as Honda’s premium division, combining Honda’s engineering strength with Acura’s bespoke design and features to target premium buyers worldwide.
Is Acura just a luxury Honda?
Acura, on the other hand, is Honda's luxury division. Launched in 1986, Acura was the first Japanese premium car brand. The vehicles under this marque are designed with a greater emphasis on performance, luxury features, and a higher level of craftsmanship.
Is Acura a Honda or Toyota?
The answer is yes — Acura is the luxury division of Japanese automaker Honda. Read the guide below from Hopkins Acura to learn more about who owns Acura currently, and where popular models like the Acura MDX and ILX are built.
Is Acura American or Japanese?
Yes, Acura vehicles are of Japanese origin, but did you know they're made in the U.S.A.? With a performance-focused luxury vehicle to meet every driving objective, Acura makes everything from the family-focused Acura MDX to the race-inspired hatchback known as the Acura Integra Type S (and everything in between).
Is Acura or BMW more luxury?
Yes, U.S. News Luxury Car Rankings showcase that BMW models exceed Acura models.
