What brand of parts does Subaru use?
Subaru uses Subaru Genuine Parts as its official parts brand.
How Subaru frames its parts branding
For customers shopping for replacements or upgrades, Subaru distinguishes official branded parts, accessories, and contracted OEM components that meet Subaru specifications. The following categories cover the main options you’ll encounter in authorized channels.
- Subaru Genuine Parts — official replacement components branded and sold by Subaru; designed to meet Subaru specifications and tested for reliability.
- Subaru Genuine Accessories — officially approved add-ons and enhancements designed to fit Subaru vehicles and preserve warranty where applicable.
- Original Equipment Manufacturer (OEM) parts produced under contract for Subaru — components made by partner suppliers to Subaru's design and specification standards.
- Aftermarket and third-party parts compatible with Subaru — non-Subaru-branded items that may be used by independent shops but can vary in warranty and fit.
These categories reflect Subaru's approach to parts availability: the safety and warranty of Genuine Parts, the fit of OEM-sourced components, and the broader market for compatible aftermarket items.
Summary
Subaru's official parts brand is Subaru Genuine Parts, supported by a network of authorized dealers for maintenance and replacements. Beyond that, OEM collaboration and compatible aftermarket parts exist, but Subaru emphasizes Genuine Parts to maintain warranty, safety, and consistent performance.
