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What brand of tires does Toyota use?

Toyota does not rely on a single tire brand for all its vehicles. The original equipment tires (OE) fitted to Toyota models come from several manufacturers, and the brand varies by model, trim, production year, and regional market. In practice, you may encounter tires from Michelin, Bridgestone, Yokohama, Goodyear, Toyo, Continental, Pirelli, or other brands on Toyota vehicles today.


How Toyota sources tires


Toyota works with multiple tire manufacturers to meet performance, efficiency, and regional supply needs. The brand of OE tires is not fixed across the entire lineup; rather, it's selected per model and market to optimize ride quality, handling, and warranty coverage. This means there isn't a universal "Toyota tire brand" customers can rely on when buying replacement tires.


Common OEM tire brands you may encounter on Toyota vehicles include the following:



  • Michelin

  • Bridgestone

  • Yokohama

  • Goodyear

  • Toyo

  • Continental

  • Pirelli


The list above represents brands historically used with Toyota OE tires in various regions. Availability depends on the specific model, trim, tire size, and the year of manufacture. Always verify the exact brand on the sidewall of your tires or by checking the vehicle's documentation.


How to identify the tire brand on your Toyota


To confirm the tire brand currently on your vehicle or to plan a replacement, use the following steps:



  1. Inspect the tire sidewall for the brand name (for example, MICHELIN, BRIDGESTONE, or YOKOHAMA) and the tire model.

  2. Check the vehicle’s door jamb placard or owner’s manual for original equipment information, including recommended tire size and sometimes the OE brand.

  3. Consult your Toyota dealer or the official Toyota Owner's portal for your specific model's OE tire brand and size based on your VIN.

  4. When needed, contact a trusted tire retailer or service center to confirm which brands are appropriate replacements for your model's tire size and usage.

  5. Consider regional availability and warranty implications when choosing a replacement brand.


Taking these steps helps ensure replacement tires meet the vehicle’s design specifications and warranty requirements.


Why tire brand choice matters


Different tire brands and models offer varying performance characteristics—grip, rolling resistance, treadwear, and noise—that affect ride quality and safety. Toyota’s OE brand choices are chosen to balance efficiency, reliability, and warranty terms across markets. When replacing tires, aiming for the same brand and size specified by Toyota is typically recommended, though high-quality alternatives in the same size and rating can be acceptable depending on local conditions.


Summary


In summary, Toyota does not use a single tire brand for all its vehicles. The OE tires come from multiple manufacturers, with the exact brand varying by model, trim, region, and production year. To know your specific tire brand, inspect the tire sidewall, consult the owner’s manual or VIN-based official resources, or ask your Toyota dealer or a trusted tire retailer.

Does Toyota have their own tire brand?


Like other automakers, Toyota does not make its own tires. There is a Japanese tire manufacturer named Toyo. Some Toyota vehicle models may come equipped with Toyo tires, don't let that confuse you. Despite having a similar name to Toyota, these companies are not related.



Which tires does Toyota use?


Toyota uses tires from several manufacturers, including Bridgestone, Michelin, Dunlop, Toyo, Continental, Hankook, and Goodyear, depending on the vehicle model, year, and trim level. To find the exact tires for your Toyota, check the tire placard inside the driver's door or your owner's manual for the recommended tire size. 
Examples of Toyota original equipment (OE) tires

  • Toyota Tacoma: The base 2022 model might come with Firestone Destination LE 2 or Kumho Crugen HT51 tires, while the TRD Pro model is equipped with Goodyear Wrangler Territory AT tires. 
  • Toyota Prius: This model has been equipped with tires from brands like Toyo, Dunlop, and Maxxis. 
  • 2024 Grand Highlander: Toyota's first-ever Grand Highlander comes with Yokohama GEOLANDAR X-CV tires. 

How to find the right tires for your Toyota
  1. Check your vehicle's tire placard: The most accurate information can be found on the sticker located on the inside of the driver's side door jamb. 
  2. Consult the owner's manual: Your owner's manual will also list the correct tire specifications for your vehicle. 
  3. Consider tire type: Choose a tire type that matches your driving needs, such as all-season, summer, or winter tires. 



Does Toyota use Goodyear tires?


Many Toyota cars can be fitted with Goodyear tyres. So if your Toyota tyres need replacing, ask your dealer about Goodyear. Our tyres win awards, both on the road and on the track. We're proud of the innovation and performance that drives Goodyear tyres.



What is the OEM brand for Toyota?


Toyota OEM (Original Equipment Manufacturer) refers to parts made by Toyota or its approved suppliers that are identical to the components installed in a new Toyota vehicle. These parts are engineered to fit Toyota's exact specifications, ensuring the same quality, performance, and reliability as the original parts. In contrast, aftermarket parts are made by third-party companies and may not have the same precision or quality standards. 
Key characteristics of Toyota OEM parts

  • Exact fit: OEM parts are designed and manufactured to meet the precise specifications of each Toyota model, ensuring they integrate perfectly with the vehicle's other components. 
  • High quality: They are made to Toyota's strict quality standards, which includes undergoing inspections to ensure they are reliable and durable. 
  • Manufacturer warranty: Genuine Toyota OEM parts often come with a manufacturer's warranty, offering protection in case of product failure. 
  • Performance and reliability: Using OEM parts helps maintain the original performance and reliability of your Toyota, especially for critical components like engine and transmission parts. 

Toyota OEM vs. Aftermarket
  • Origin: OEM parts come directly from the vehicle manufacturer (Toyota) or its contracted partners, while aftermarket parts are made by other companies. 
  • Fitment: OEM parts are guaranteed to fit, whereas aftermarket parts are often designed to fit a range of different makes and models, which can lead to a less precise fit. 
  • Quality: OEM parts are built to the same standards as the original parts. Aftermarket parts can vary widely in quality, and some may not be as durable or reliable. 


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.