What brands are owned by Honda?
Honda's core brands are Honda and Acura. In addition, the company runs branded divisions for specialized products—HondaJet in aviation, Honda Marine for boats, and Honda Power Equipment for tools—along with a racing arm known as Honda Racing Corporation (HRC).
Automotive brands
The two primary automotive brands under Honda's global consumer vehicle lineup are:
- Honda — the mainstream global brand for cars and motorcycles
- Acura — the luxury automaker marketed primarily in North America and select markets
Together, Honda and Acura represent Honda's core automotive branding strategy, with Acura serving as the premium counterpart to the mass-market Honda lineup.
Branded divisions by product area
Beyond its passenger vehicles, Honda operates branded divisions for other product categories to market distinct lines under the Honda umbrella. Each division has its own brand identity tied to its offerings.
Aviation
The aviation business is run by Honda Aircraft Company and marketed under the HondaJet brand, used to identify the lightweight business jet developed and marketed by the company.
- HondaJet — light business jet brand
Conclusion: HondaJet is Honda's dedicated brand for its aircraft product line within the aviation sector.
Marine
For marine propulsion, Honda uses the Honda Marine brand to market its outboard motors and related products at marine retailers worldwide.
- Honda Marine — outboard motors and marine engines
Conclusion: Honda Marine focuses Honda's watercraft propulsion technology under a single brand umbrella.
Power equipment
Home and professional outdoor power tools are marketed under Honda Power Equipment, covering generators, lawn and garden equipment, and snow removal products.
- Honda Power Equipment — generators, lawn and garden tools, snow blowers
Conclusion: Honda Power Equipment is the branding for Honda's consumer and professional power tools division.
Racing and performance
Honda's motorsports activities are led by Honda Racing Corporation, commonly abbreviated as HRC, which oversees race programs for motorcycles and cars under a dedicated brand identity.
- Honda Racing Corporation (HRC) — the motorsport and performance division
Conclusion: HRC serves as the branding and organizational home for Honda's competitive racing efforts.
Market variations and context
Brand names and structure can vary by market. Some regions may emphasize Acura more prominently as the luxury arm, while others may emphasize branding alignment with Honda's broader product portfolio. The outlined categories reflect Honda's branding as of 2025.
Summary
In summary, Honda's owned brands center on Honda and Acura for consumer automobiles, complemented by branded divisions for aviation (HondaJet), marine (Honda Marine), power equipment (Honda Power Equipment), and a dedicated racing arm (HRC). These brands collectively illustrate Honda's diversified approach to product lines while maintaining a cohesive corporate identity.
What brand is under Honda?
Honda's main sub-brand is Acura, which serves as its luxury and performance vehicle division. Other ventures include Honda Powersports (motorcycles), Honda Power Equipment (like generators and lawnmowers), Honda Engines, Honda Marine (boat engines), and the aircraft division HondaJet. It also has various other brands and partnerships for specific markets or products, like the accessory brand Modulo and the performance parts company MUGEN, notes Honda Cars Greenhills.
- Acura: Honda's luxury and performance-oriented division, launched in 1986 to compete in the premium vehicle market.
- Honda Powersports: Deals with the production and sale of motorcycles and other powersports vehicles.
- Honda Power Equipment: A division that includes products like generators, lawnmowers, and tillers.
- Honda Engines: Provides engines for a wide variety of applications, from power equipment to marine use.
- Honda Marine: Focuses on the production of outboard boat engines.
- HondaJet: The division responsible for the HondaJet light business jet.
- Modulo and MUGEN: These are not sub-brands in the same way as Acura, but are associated brands. Modulo is an accessory brand, while MUGEN is a Japanese company that partners with Honda to develop racing engines and performance parts.
What brands are owned by BMW?
The BMW Group owns the brands BMW, MINI, and Rolls-Royce for automobiles, as well as BMW Motorrad for motorcycles. These brands represent the company's focus on the premium and luxury automotive and motorcycle sectors.
- BMW: The namesake brand for the group, offering a wide range of automobiles and motorcycles (BMW Motorrad).
- MINI: Known for its small, customizable cars, the brand was acquired by BMW in 1994.
- Rolls-Royce: A luxury automobile brand that operates under the BMW Group, with its own subsidiary, Rolls-Royce Motor Cars Limited, handling production and distribution.
- BMW Motorrad: The brand for BMW's motorcycles, which it has produced since 1923.
Is Honda owned by Volkswagen?
Several brands are commonly mistaken as VW subsidiaries: BMW – Independent German premium car maker. Mercedes-Benz – Independent luxury brand. Ford, Toyota, Honda – Non-European mass-market brands.
Does Honda own any other brands?
Honda Motor Co.
(Japan) owns Acura and Honda. It partners with GM on EVs, including the Acura ZDX and Honda Prologue. It formed an electric car company with Sony, called Sony Honda Mobility, that has the Afeela brand.
