What brands are part of Ford?
Ford Motor Company currently operates two core consumer vehicle brands: Ford and Lincoln. Ford Pro is a separate business unit serving commercial customers rather than a consumer brand.
Current brands
The following list represents the two primary consumer brands that make up Ford's current global lineup.
- Ford
- Lincoln
These two brands define Ford's consumer strategy today, with Ford covering the mass market and Lincoln serving as the luxury-leaning division within the same corporate umbrella.
Historical brands formerly owned by Ford
Over the decades, Ford has owned and then divested several other brands. The brands below are no longer part of the Ford portfolio but were at one time associated with the company.
- Volvo Cars — owned by Ford from 1999 until its sale to Geely in 2010
- Jaguar and Land Rover — part of Ford's Premier Automotive Group; sold to Tata Motors in 2008
- Aston Martin — Ford held an equity stake and supported the brand for years before divesting in the late 2000s/early 2010s
- Mercury — discontinued as a separate Ford brand in 2010
These departures reflect Ford's strategic realignment toward reinforcing the Ford and Lincoln brands while winding down ownership of other brands and prestige/international partners.
Summary
In the present day, Ford Motor Company's consumer-brand lineup centers on Ford and Lincoln, with Ford Pro acting as a dedicated commercial-vehicle business unit. Historically, Ford has owned several other brands, but they have since been sold or discontinued as part of strategic shifts in the global automotive landscape.
Is Nissan owned by Ford?
No, Ford does not own Nissan. Nissan is a Japanese company that is part of the Renault-Nissan-Mitsubishi Alliance.
- Ownership: Ford Motor Co. owns the Ford and Lincoln brands, while Nissan is owned by the Renault-Nissan-Mitsubishi Alliance.
- Alliance Structure: The alliance includes Nissan, Mitsubishi Motors, and Renault, with each company holding stakes in the others.
What brands are owned by Ford?
Ford currently owns the Ford and Lincoln brands, along with the Motorcraft auto parts brand. In the past, Ford also owned brands like Mercury, Jaguar, Land Rover, and Volvo, but has since sold them or discontinued them.
Currently owned brands
- Ford: The company's main brand, offering a wide range of vehicles worldwide.
- Lincoln: Ford's luxury vehicle division.
- Motorcraft: A brand that sells auto parts.
- Troller: A Brazilian off-road vehicle manufacturer that Ford acquired in 2007.
Formerly owned brands
- Mercury: A mid-priced brand that Ford discontinued in 2011.
- Jaguar: Sold to Tata Motors in 2008.
- Land Rover: Also sold to Tata Motors in 2008.
- Volvo: Sold to Zhejiang Geely Holding Group in 2010.
Is Mazda still owned by Ford?
No, Ford no longer owns Mazda; the partnership ended when Ford sold its remaining shares in 2015. Mazda is now an independent company, though the two companies maintain some strategic alliances.
- Past ownership: Ford began a partnership with Mazda in 1974 and increased its stake to a high of 33.4%.
- Divestiture: After the 2008 financial crisis, Ford began selling off its shares, with the process completing in 2015.
- Current status: Mazda is now a fully independent company, and Ford's ownership is negligible.
- Continued relationship: Despite the end of the ownership, the two companies still have some strategic partnerships.
What luxury brands does Ford own?
Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match.
