What car brands are owned by Ford?
Ford currently owns two car brands: Ford and Lincoln. Other brands that Ford once owned—such as Volvo Cars, Jaguar Land Rover, Aston Martin, Mercury, and Mazda—are no longer part of Ford.
As the automotive landscape evolves, Ford's brand portfolio reflects strategic shifts, including divestitures and brand discontinuations. This article breaks down which brands Ford currently owns and which have been part of its history.
Current owned brands
These are the brands Ford Motor Company operates today as part of its consumer car lineup. The company’s primary focus remains on its two brands, with Lincoln positioned as the luxury division.
- Ford
- Lincoln
In summary, Ford’s active brand portfolio comprises its own Ford line and the luxury brand Lincoln, both under the Ford Motor Company umbrella.
Historical brands formerly owned by Ford
Ford's corporate strategy over the decades included acquisitions, partnerships, and divestitures. The brands listed below were once under Ford's ownership but are now independent or defunct.
- Volvo Cars — sold to Geely Automobile Holdings (Geely) in 2010
- Jaguar Land Rover — sold to Tata Motors in 2008
- Aston Martin Lagonda — Ford held a majority stake for several years; the stake was fully divested by 2013
- Mercury — brand discontinued in 2010
- Mazda — Ford divested its remaining stake by 2015
These historical brands highlight Ford's evolving footprint in the global auto industry, including strategic divestitures and the discontinuation of certain lines.
Summary
Today, Ford Motor Company operates two main car brands: Ford and Lincoln. Its history includes periods of ownership over Volvo Cars, Jaguar Land Rover, Aston Martin, Mercury, and Mazda, all of which have since moved on from Ford through sales or discontinuation. The current brand portfolio reflects Ford’s streamlined focus in a competitive market.
