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What is Fords performance division called?

Ford's performance division is called Ford Performance. It serves as the umbrella for factory high-performance vehicles, racing programs, and performance parts, with roots tracing back to the Special Vehicle Team (SVT) and Ford Racing.

Current branding and what it covers

Today, Ford Performance unifies development, racing, and parts under a single brand, continuing to push high‑performance variants across the lineup and supporting motorsports efforts.

Key areas under Ford Performance today include the following:

Factory performance vehicles and variants across the Mustang, F-Series, and other models.

Ford Performance Parts catalog supplying aftermarket components and upgrades.

Motorsports programs and factory-backed racing efforts, including events and driver support.

Driving experiences and customer engagement initiatives that showcase performance technology.

Under this structure, Ford Performance coordinates engineering, racing, and parts to maintain a consistent brand identity and performance standards across Ford's products.

A look back at Ford's performance lineage

The modern Ford Performance brand sits atop a storied history that began with an in-house tuning division and later racing programs. The following timeline highlights the major branding milestones and notable models associated with Ford's performance efforts.

1991: Special Vehicle Team (SVT) is established to develop factory-tuned Ford cars and trucks.

1993: Mustang SVT Cobra debuts as a high‑performance variant rooted in SVT engineering.

1999: F-150 SVT Lightning launches, bringing performance to Ford's V8 pickup segment.

2003–2004: Focus SVT is offered in North America, expanding the performance lineup beyond the Mustang and truck markets.

2010–2014: F-150 SVT Raptor appears as a rugged, off‑road performance truck.

2013–present: Ford Performance brand is introduced to unify the performance operations and parts under one umbrella.

These milestones illustrate the evolution from separate tuning and racing programs to a unified, modern performance brand that oversees vehicles, performance parts, and motorsports efforts.

Notable SVT models

Several named models from the SVT era remain iconic in Ford's performance lore. Here are some of the most recognized:

Mustang SVT Cobra (1993–2004) – a dedicated high‑performance version of the Mustang.

F-150 SVT Lightning (1999–2004) – a performance pickup focused on straight-line speed and power.

Focus SVT (2003–2004) – a compact performance hatch built for the North American market.

F-150 SVT Raptor (2010–2014) – a rugged off‑road‑oriented pickup with aggressive capabilities.

These models exemplify the brand's emphasis on performance tuning across different Ford segments and laid the groundwork for Ford Performance's modern lineup.

Summary

Ford Performance currently serves as Ford's official performance division, consolidating engineering, racing, and parts under a single umbrella. Its roots reach back to SVT and Ford Racing, but the modern brand continues to shape high‑performance Ford models and customer experiences while preserving the heritage of Ford's performance legacy.

How do I escalate an issue with Ford Motor Company?

To escalate an issue with Ford Motor Company, first try to resolve it with your dealership's sales or service manager. If that fails, contact the Ford Customer Assistance Center to open a case and pursue the issue further. As a last resort, you can contact higher corporate officials, regulatory bodies like the Better Business Bureau, or leave public reviews.
Step 1: Work with the dealership

Sales Representative or Service Advisor: This is the first point of contact for any issue.
Dealership Manager: If your initial contact is unsuccessful, escalate the issue to the Sales Manager or Service Manager at the dealership.

Step 2: Contact Ford's Customer Assistance Center

If the dealership cannot resolve the issue, contact the Ford Customer Assistance Center to file a formal complaint or open a case.
You can often reach them by phone or through the contact options on the Ford website.

Step 3: Escalate to higher levels (if necessary)

Corporate Officers: If customer assistance is still unhelpful, consider writing to higher corporate officials, such as the owner of the dealership or the CEO.
Regulatory Bodies: File complaints with organizations like the Better Business Bureau.
Public Feedback: Post your experience on public review sites like Yelp or Google reviews.

What is Ford's performance division?

Ford's high-performance division, formerly known as Ford Performance, has been rebranded as Ford Racing to better link its motorsports efforts with road-going vehicles. This new identity will unify race car development with production vehicle engineering, with the goal of using technology from racing to improve customer vehicles like the F-150 Raptor and Mustang.

This video is a compilation of highlights from the 2025 Ford Performance Season Launch: 1mFord RacingYouTube · Jun 24, 2014
Key aspects of the Ford Racing division:

Integration: The division's focus is on merging race technology with production cars. For example, technology from the Baja 1000 will influence the F-150 Raptor, while aerodynamics from endurance racing will shape the next Mustang.
Motorsports: Ford is increasing its participation in global motorsports, including Formula 1 (in partnership with Red Bull), Le Mans, the Dakar Rally, NASCAR, and the World Rally Championship.
Performance vehicles: The division continues to develop high-performance vehicles, such as the Mustang GTD and Dark Horse, and the F-150 Raptor R.
Customer experience: Ford Racing will provide new customer experiences through its racing schools, such as the Bronco Off-Roadeo, and merchandise.
Leadership: Will Ford, a member of the founding family, is the general manager of the new Ford Racing division.

Is back as the new name for Ford's Performance Division?

Ford Performance, the high-performance division of Ford, will rebrand as Ford Racing, the automaker confirmed. The move takes place immediately. Ford also introduced a new logo to pair with the updated naming scheme.

What are the three divisions of Ford?

In March 2022, Ford announced that it would restructure the company into three separate divisions. Ford Model E is to focus on electric vehicles; Ford Blue is to focus on internal combustion vehicles; and the existing commercial division is to be rebranded as Ford Pro, to focus on vehicle distribution and service.

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.