What car replaced the Scion?
In 2016, Toyota announced that it would be discontinuing its Scion brand and replacing it with the Toyota Corolla. The Scion brand, which was launched in 2003 to target younger buyers, had struggled to gain traction in the market, and Toyota decided to fold its models into the more established Toyota lineup.
The Rise and Fall of Scion
Scion was launched in 2003 as a separate brand within the Toyota family, with the goal of attracting younger buyers with its unique, quirky designs and customizable options. The brand was initially successful, with models like the xB and tC gaining a cult following among younger consumers. However, over time, Scion's sales began to decline, and the brand struggled to maintain its relevance in an increasingly competitive market.
In 2016, Toyota announced that it would be discontinuing the Scion brand and replacing it with the Toyota Corolla. The decision was made in part due to the declining sales of Scion models, as well as the increasing overlap between Scion and Toyota's own lineup of vehicles.
The Toyota Corolla Replaces Scion
With the discontinuation of Scion, Toyota decided to replace the brand's models with the Toyota Corolla. The Corolla, which has been in production since the late 1960s, is one of Toyota's most popular and well-known models, and the company felt that it would be a better fit for the younger buyers that Scion had been targeting.
The Corolla has been redesigned and updated over the years to keep up with changing consumer preferences, and the model that replaced the Scion lineup features a more modern, youthful design that is intended to appeal to the same demographic that Scion had been targeting.
In addition to the Corolla, Toyota also introduced a new subcompact model called the Yaris to fill the gap left by the discontinued Scion iA. The Yaris is a smaller, more affordable option that is intended to appeal to the same younger buyers that Scion had been targeting.
Conclusion
The discontinuation of the Scion brand and its replacement by the Toyota Corolla and Yaris models represents a significant shift in Toyota's strategy for targeting younger buyers. While the Scion brand had initially been successful in attracting a younger demographic, its declining sales and the increasing overlap with Toyota's own lineup ultimately led to the decision to fold the brand into the more established Toyota brand.
The Corolla and Yaris models that have replaced Scion are designed to appeal to the same younger buyers that Scion had been targeting, with more modern, youthful designs and a focus on customization and personalization. As Toyota continues to evolve its lineup to meet the changing needs of consumers, it will be interesting to see how the Corolla and Yaris perform in the market and whether they are able to capture the same level of enthusiasm and loyalty that Scion had once enjoyed.
