What color is the Chevy logo?
The Chevrolet emblem, known as the bowtie, is traditionally gold (yellow-gold) with a chrome outline. While this standard color dominates most production vehicles, some models and special editions feature alternative finishes like a blacked-out badge—or occasionally non-standard colors in concepts or marketing images.
The emblem at a glance
Chevrolet's bowtie has been a central branding element for more than a century. As of 2025, the standard production badge remains gold with chrome detailing, chosen to stand out against a wide range of grille designs and paint colors.
Color variations and when they appear
There are a few common variants you might encounter on the road. The following list outlines typical colors and the contexts in which they appear:
- Standard production badge: gold/yellow bowtie with a chrome or silver outline, used across the majority of Chevrolet models.
- Blacked-out variants: a black or dark chrome bowtie used with blackout or sport packages or on some trims for a stealthier look.
- Special or concept finishes: occasionally, in limited editions or concept vehicles, the bowtie may be shown in red, blue, or other colors in marketing materials or prototypes; these are not regular production options.
Overall, the gold bowtie remains the emblem most people recognize as Chevrolet. If you see a black badge or a blue-tinted version, it’s typically tied to a trim, special edition, or a concept/design feature rather than the standard badge.
Historical note
The bowtie logo has carried various finishes over the decades, but the color association with Chevrolet has long been gold. Modern production badges are generally gold with chrome accents, though finishes can vary for specific models or special editions.
In branding and consumer perception
For most buyers, the color of the Chevy logo signals the brand identity more than a particular model. The gold bowtie is a quick visual cue that a vehicle is Chevrolet, with chrome details helping the badge catch light across different paint colors.
Summary
In short, the Chevy logo’s default color is gold (yellow-gold) with a chrome outline. While the standard badge is gold on most models, some trims use a blacked-out version, and concept or promotional imagery may show other colors. The gold bowtie remains Chevrolet’s signature symbol across its lineup.
Why is the Chevy logo blue?
1920s: The logo introduced blue and gold colors, symbolizing reliability and luxury. 1950s: The logo was refined to reflect the elegance of the era, utilizing a red background. 1970s: The bowtie took on a more angular and aggressive look during the muscle car era.
What is Chevrolet's signature color?
Chevrolet doesn't have a single signature color, but the iconic golden bowtie with a silver outline is its most recognizable visual signature. In terms of paint colors, "Chevy Orange" is a historic and frequently cited signature color for its engines, while modern examples like Nitro Yellow Metallic are used to make a bold statement on certain performance vehicles.
Signature branding and logos
- Golden bowtie: The current logo is a golden bowtie with a silver outline, which has become the most recognizable element of the Chevrolet brand.
- Logo colors: The logo's golden color can be seen as symbolizing luxury and optimism, while the silver outline adds a sense of robustness.
Signature paint colors
- Chevy Orange: Historically, the bright orange color used on Chevrolet small block V8 engines is one of the most famous and identifiable signature colors associated with the brand.
- Nitro Yellow Metallic: A more recent example of a bold signature color. It is used on sporty models like the Camaro and Trailblazer to create a daring and attention-grabbing look.
- Other historical colors: Chevrolet has also used other colors as signature colors over time, such as a light blue for its engines in the late 1970s and early 1980s.
What color is a Chevy logo?
Starting in 2002, Chevrolet's logo adopted a golden hue, symbolizing the brand's status as an enduring and prestigious automaker. This golden bowtie became a hallmark of Chevrolet's commitment to delivering high-quality vehicles across various segments.
Why is the Chevrolet logo black?
Some Chevy logos are black because it's a popular aesthetic option for a more modern or "blacked-out" look, often available as a paid upgrade on many models. The black bowtie can be standard on certain trims or part of an optional package, like the Redline Edition, and is also a very common aftermarket accessory that owners add to their vehicles.
- Aesthetic choice: The black logo provides a sleeker, more modern appearance that is popular with many customers. It's a cosmetic feature that complements other black or "blacked-out" trim on the vehicle.
- Optional package: Chevy offers the black bowtie as an option on many models, both as a standalone upgrade and as part of special packages, such as the Redline Edition. The black badge is also sometimes a standard feature on higher trim levels.
- Aftermarket accessory: Because of its popularity, many owners of older models or those who don't want the factory option will buy aftermarket black bowtie emblems or even paint the existing ones themselves.
- No deeper meaning: The black version has no specific significance beyond its appearance; it's a simple choice to replace the traditional gold emblem for cosmetic reasons.
