What color Subaru is most popular?
White, especially Crystal White Pearl, is the most popular color choice among Subaru buyers in recent model years. This trend is most evident in the United States, though regional preferences can shift by market and year.
Color popularity: a quick snapshot
Color popularity varies by market and model year. The following colors are consistently among the top choices for Subaru customers in key markets.
- Crystal White Pearl (white) — the leading color across most of Subaru’s US lineup
- World Rally Blue — iconic Subaru blue, highly sought after on performance models like the WRX/STI
- Ice Silver Metallic — a common, practical silver shade
- Magnetite Gray Metallic — a durable gray that remains popular
- Crystal Black Silica — a deep black shade used on many trims
Color availability and popularity can shift with new model introductions and regional trims. Buyers should check current year palettes at their local dealer for the exact selections in their area.
Regional variations in color popularity
United States
In the United States, white remains the dominant choice across Subaru crossovers and sedans, with Crystal White Pearl consistently ranking as the top color. Blue shades—especially on performance-oriented models—offer a strong secondary appeal, while gray and black paints round out the mainstream options.
Europe
Across Europe, white and light neutrals are popular, but gray and blue tones also perform well. Market-specific trims and limited editions can influence color mix, leading to subtle regional shifts in preference.
Japan and Asia-Pacific
In Japan and the broader Asia-Pacific region, white is again a common default, but blue and gray shades are frequently chosen for everyday practicality and style. Local trims and promos can affect the exact ranking by country.
Color popularity ultimately reflects a mix of practicality, resale perception, and brand identity. Subaru's palette balances timeless neutrals with iconic blue for enthusiasts, giving buyers a range that fits both daily use and personal taste.
Summary
White, led by Crystal White Pearl, is Subaru's most popular color in many markets, especially the United States. While World Rally Blue holds strong cultural appeal for the brand, overall color choice varies by model year, region, and trim availability. Prospective buyers should verify current color options with their local dealer and consider regional preferences when selecting a Subaru.
