What colors are the Subaru logo?
The Subaru logo uses blue and white: a blue oval backdrop with six white stars forming the Pleiades cluster.
The emblem’s blue field and white stars are the defining colors of Subaru’s branding, a combination that appears on car badges, official materials, and marketing worldwide. The six-star cluster (the Pleiades) is central to the symbol, with the blue background representing the sky and space for the constellation’s stars to shine.
Color palette and symbolism
The color choices are intentionally simple and high-contrast to aid recognition across media and car designs.
Core color elements
Before listing the main color elements, note that the emblem typically appears with two primary colors in most contexts: a vivid blue background and white stars. The exact shade of blue may vary slightly by medium, but the contrast remains consistent.
- Blue background/oval: the dominant color field of the emblem
- White six-star cluster: the Pleiades constellation represented in six white stars
- Finish variations: occasionally the stars may appear silver or with a metallic feel in certain print or digital assets
- Brand guidelines: the colors are chosen for high contrast and global recognizability
In practice, Subaru’s blue-and-white emblem is designed to be instantly recognizable and consistent across vehicles, signage, and digital media.
Where the colors appear
The blue field and white stars appear on Subaru car badges, dealership signage, marketing materials, and official communications. While hues can vary slightly by medium, the overall blue-and-white look remains the standard.
Summary
Subaru’s logo is defined by blue and white—the blue oval backdrop enclosing a white, six-star Pleiades cluster. This color pairing is central to the brand’s identity and is maintained consistently across products and communications.
What color is the Subaru logo?
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Why are some Subaru logos red?
A red Subaru badge can have two primary meanings: the historical red background from 1959-1970, which represented the brand's "passion for progress and movement," or a "cherry blossom red" badge, which signifies the high-performance Subaru Technica International (STI) models. Some owners also use "red badges of ownership" to denote their loyalty to the brand.
Historical and brand meaning
- 1959-1970 logo: This is the most direct answer for a red badge on a classic Subaru. The red background behind the stars represented the company's "passion for progress and movement".
High-performance models
- Cherry blossom red (STI): The performance division, Subaru Technica International (STI), has a distinct "cherry blossom red" or pinkish-red color for many of its badges.
- Meaning: This color was inspired by the cherry blossom trees, which are culturally significant in Japan, reports Jalopnik and this YouTube video.
- Older STI badges: Some older, Japanese-market STI badges from the 1990s featured this cherry blossom red color and had a lowercase "i" instead of the usual six stars, often signifying an Impreza STI.
Owner loyalty
- Badge of Ownership: Some Subaru owners have a customizable "Badge of Ownership" that can include a red color, along with other icons and a number representing how many Subarus they've owned, according to Baldwin Subaru and Star Subaru.
What are subarus
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What is the Subaru iconic color?
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